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1. Give example of a marketing communication that failed for you.
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- 1. Give example of a marketing communication that failed for you. Use your social media account to find this instance of failure.f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?A marketing communication that failed for you.
- Explain, using examples, how your chosen organisation( any company involved in producing or branding milk products) and another contrasting businesses use marketing communications techniques to raise awareness and boost revenue ( 5 points to be expalined)1. What is Integrated Marketing Communication? 2. What is the Value of Integrated Marketing Communication? Please include the sources.Q 1. What are the major steps in developing effective communications? Q 2. What is an integrated marketing communications program?
- Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.ANSWER THIS COMPREHENSIVELY! Think of 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from 2019-2021. Do you best to find the material in streaming sites like YT or in other platforms and indicate the link of video title on the reference part. After this, evaluate whether this marketing communication was effective for you. Next, with the same company or brank, try to find a marketing communication material they used in the past 2 years. Do a comparison of the 2 campaigns and share your thoughts about this expoundedly. Elaborate on how the company/brand shifted or maintained its strategy throughout the years. Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/ watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and YT site to create viral videos (https://www.youtube.com/…Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
- Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.Answer the questions briefly: 1.What is the importance of Integrated Marketing Communication 2. What are the steps involved in framing Integrated Marketing Communication 3. Write short note on Advertising 4. What is the importance of Advertising? Explain the objectives of Advertising.4.1 Explain the importance of research when preparing for a publicrelations campaign.