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1. How should the $25 Referral Credit be recorded in Runway’s income statement? 2. When would Runway record the $25 Referral Credit? What are the journal entries Runway would record when the $25 Referral Credit is earned by the Existing Customer? What are the journal entries Runway would record when the $25 Referral Credit is redeemed against a $100 purchase made by the Existing Customer? 3. Runway is planning to adopt IFRSs in the near future. What is the relevant accounting guidance it would follow under IFRSs?

1. How should the $25 Referral Credit be recorded in Runway’s income statement? 2. When would Runway record the $25 Referral Credit? What are the journal entries Runway would record when the $25 Referral Credit is earned by the Existing Customer? What are the journal entries Runway would record when the $25 Referral Credit is redeemed against a $100 purchase made by the Existing Customer? 3. Runway is planning to adopt IFRSs in the near future. What is the relevant accounting guidance it would follow under IFRSs?

Essentials of Business Analytics (MindTap Course List)
Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter3: Data Visualization
Section: Chapter Questions
Problem 21P
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1. How should the $25 Referral Credit be recorded in Runway’s income
statement?
2. When would Runway record the $25 Referral Credit? What are the journal
entries Runway would record when the $25 Referral Credit is earned by
the Existing Customer? What are the journal entries Runway would record
when the $25 Referral Credit is redeemed against a $100 purchase made
by the Existing Customer?
3. Runway is planning to adopt IFRSs in the near future. What is the relevant
accounting guidance it would follow under IFRSs?

Runway Discount ("Runway" or the "Company") is a privately held online retailer that sells discounted high-end fashions. In an effort to increase its sales and customer base, Runway implemented a customer referral marketing campaign (the “Refer-a-Friend Program") whereby existing customers can refer friends to Runway and receive a $25 credit toward the purchase of future merchandise. The terms of the program are as follows: Runway offers existing customers (the "Existing Customer") a $25 credit (the "$25 Referral Credit") if the Existing Customer refers a friend (the "New Customer") to Runway's Web site and the New Customer purchases merchandise from Runway. After a purchase is made by the New Customer, the Existing Customer receives a $25 credit to be applied to a future purchase from Runway. The $25 Referral Credit represents the fair value of the cost Runway would pay to acquire a new customer from an unrelated third party or marketing firm who is not a purchaser of its products. The program is open to all of Runway's customers and does not need to be combined with any initial or existing purchases.
Transcribed Image Text:Runway Discount ("Runway" or the "Company") is a privately held online retailer that sells discounted high-end fashions. In an effort to increase its sales and customer base, Runway implemented a customer referral marketing campaign (the “Refer-a-Friend Program") whereby existing customers can refer friends to Runway and receive a $25 credit toward the purchase of future merchandise. The terms of the program are as follows: Runway offers existing customers (the "Existing Customer") a $25 credit (the "$25 Referral Credit") if the Existing Customer refers a friend (the "New Customer") to Runway's Web site and the New Customer purchases merchandise from Runway. After a purchase is made by the New Customer, the Existing Customer receives a $25 credit to be applied to a future purchase from Runway. The $25 Referral Credit represents the fair value of the cost Runway would pay to acquire a new customer from an unrelated third party or marketing firm who is not a purchaser of its products. The program is open to all of Runway's customers and does not need to be combined with any initial or existing purchases.
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