Please do not give solution in image formate thanku. 1. Should Cheryl Sites recommend a change in strategy?Answer: The company has the largest market share in theU.S. security market, but only 27% of its sales come fromthere (international sales = 73%). Its potential for sales isenormous. The company is trying to grow byimplementing a new marketing and sales strategy totarget sales in areas of low population. They have tried todo this with their existing salesforce utilizing adistributorship model, but it is problematic for tworeasons:1. The salesforce makes less money per sale throughdistributorships because the sales prices arediscounted. So the commission per sale is lower foreach item sold in this manner. It also requires moretime by the sales person to setup and train thedistributorships.2. The salespeople feel that they are in competition withthe distributorship and that they may be ultimatelyhelping make a path where sales only happen via thismethod - they are literally training their replacements.Cheryl Sites has listed three different options. I think theyshould just give up on the future sales and the distributornetwork because it leads to unhappy salespeople andinstead just focus on what made them #1 - their existingcustomers and their current salespeople. Let othercompanies fight over the smaller, less profitable, andlower volume sales these isolated customers wouldbring. Why rock the boat?

In evaluating whether Cheryl Sites should recommend a change in strategy, several crucial factors…

1. Should Cheryl Sites recommend a change in strategy? Answer: The company has the largest market share in the U.S. security market, but only 27% of its sales come from there (international sales = 73%). Its potential for sales is enormous. The company is trying to grow by implementing a new marketing and sales strategy to target sales in areas of low population. They have tried to do this with their existing salesforce utilizing a distributorship model, but it is problematic for two reasons:

1. Should Cheryl Sites recommend a change in strategy? Answer: The company has the largest market share in the U.S. security market, but only 27% of its sales come from there (international sales = 73%). Its potential for sales is enormous. The company is trying to grow by implementing a new marketing and sales strategy to target sales in areas of low population. They have tried to do this with their existing salesforce utilizing a distributorship model, but it is problematic for two reasons:

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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