1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty? 2. What makes a powerful economic case for loyalty-and how to prove it? 3. Is brand loyalty is dead or is it still important to businesses today and why?

1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty? 2. What makes a powerful economic case for loyalty-and how to prove it? 3. Is brand loyalty is dead or is it still important to businesses today and why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section: Chapter Questions

Problem 3DYMP

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1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty?

2. What makes a powerful economic case for loyalty-and how to prove it?

3. Is brand loyalty is dead or is it still important to businesses today and why?

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