1.Define globalization and explain how it is creating a borderless world for today’s managers.2.Describe a global mindset and why it has become imperative for companies operating internationally.3.Describe the characteristics of a multinational corporation and explain the “bottom of the pyramid” concept

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1.Define globalization and explain how it is creating a borderless world for today’s managers.2.Describe a global mindset and why it has become imperative for companies operating internationally.3.Describe the characteristics of a multinational corporation and explain the “bottom of the pyramid” concept.4.Define international management and explain how it differs from the management of domestic business operations.5.Indicate how dissimilarities in the economic, sociocultural, and legal political environments throughout the world can affect business operations.6.Discuss how the international landscape is changing, including the growing power of China, India, and Brazil.7.Describe how regional trading alliances are reshaping the international business environment.8.Give three (3) distinctive characteristics of a multinational corporations (MNC).9.Discuss the four market entry strategies that organizations use to sell products and services in foreign markets. Provide an example for each.10.What specifically would the experience of living and working in another country contribute to your skills and effectiveness as a manager in your own country?11.Do you think it is realistic that BOP business practices can have a positive effect on poverty and other social problems in developing countries? Discuss.12.Somnio, a start-up running shoe company in California, decided to start selling its products around the world from the very beginning. In general terms, name some of the challenges a start-up company such as Somnio might face internationally.13.Do you think it’s possible for someone to develop a global mindset if they never live outside their native country? How might they do that?14.Compare the advantages associated with the market entry strategies of exporting, licensing, and wholly owned subsidiaries. What information would you need to collect and what factors would you consider -when selecting a strategy?15.Should a multinational corporation operate as a tightly integrated, worldwide business system, or would it be more effective to let each national subsidiary operate autonomously?

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