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- 1) 3 Competitors for a face wash product 2) Competitive edge for a face wash product 3) Closing statement for a face wash product 3)What are methods to manage brands over time. 4. What are leverage points in building brand equity.Brand: Aquaphor Baby Healing Ointment 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. Please explain briefly. 4. Please explain how does the packaging support its image and price portrayed in its advertising. 5. How does the price of the product compare to the prices of other products in it's category? 5. Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) 6.
- ✓ Explain the four stages of theproduct life-cycle.✓ How does knowledge of theproduct life-cycle relate to theintroduction of new products?Q1. How do you see the product “Jeep”? Q2. What is the target group of customers for Jeep?D4) Pick a product and company name and then explain the 4 four P's regarding that
- Products/Goods According to Use: 1. Consumer goods 2. Industrial goods - According to Differentiation: 3. Undifferentiated goods 4. Differentiated goods - According to Durability: 5. Undifferentiated goods 6. Differentiated goods - According to Durability: 7. Convenience goods - 8. Shopping goods - Specialty goods - 10. Unsought goods - 9.How did the development of Special K Peach and Apricot extend the brand stillfurther?5. What was the significance of the Special K bar in injecting further dynamism to theproduct life cycle?6. Did the development of variants – Special K Red Berries, Special K Peach andApricot, and Special K bars – destroy the market for the original Special K product inthe UK?7. How has the extension of the Special K brand been a global success story?8. Is it possible to continually extend a brand to increase the life cycle of a product?9. What are the implications for Kellogg following the COVID 19 and what are yourtakeaways?i. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?
- Question 6 - The first step in the consumer decision making process is to: Recognize a need or desire to be met. Seek out information about a product. Look at all the brands that are available. Talk to others about product features.Products which have unique characteristics will make a special purchasing effort... Pick the correct answer 1 convenience products 2 shopping products 3 speciality products 4 market products 5 need- satisfying products5) During the introduction stage of the product life cycle, a business is most likely to have? a) Low production costs b) High profits c) Low revenues d) Low R and D costs