11. Matching the sampling method with the most appropriate description One potential participant is identified, then asked for recommendations for other people to contact for the study. Researchers minimize costs to participants by recruit people living within a particular residential area that offers an easy commute to the study location. Recruitment materials are sent to a random selection of people within 15 Connecticut towns selected at random from state demographic records. The political party affiliation of every registered voter in Connecticut is tallied to determine proportional representation. The Office of Student Life sends survey invitations to random members of each graduating class until they receive a number of responses proportional to the relative size of each class. The Trinity Athletics department asks coaches to help recruit their athletes for participation in a survey of satisfaction with care from the trainer's office. A high school sends a survey to a random group of parents with children currently enrolled to determine how their feelings about a potential change in school start/end times. A. simple random sampling B. stratified random sampling C. cluster sampling D. convenience sampling E. snowball sampling F. purposive sampling G. census
11. Matching the sampling method with the most appropriate description One potential participant is identified, then asked for recommendations for other people to contact for the study. Researchers minimize costs to participants by recruit people living within a particular residential area that offers an easy commute to the study location. Recruitment materials are sent to a random selection of people within 15 Connecticut towns selected at random from state demographic records. The political party affiliation of every registered voter in Connecticut is tallied to determine proportional representation. The Office of Student Life sends survey invitations to random members of each graduating class until they receive a number of responses proportional to the relative size of each class. The Trinity Athletics department asks coaches to help recruit their athletes for participation in a survey of satisfaction with care from the trainer's office. A high school sends a survey to a random group of parents with children currently enrolled to determine how their feelings about a potential change in school start/end times. A. simple random sampling B. stratified random sampling C. cluster sampling D. convenience sampling E. snowball sampling F. purposive sampling G. census
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:11. Matching the sampling method with the most appropriate description
One potential participant is identified, then asked for
recommendations for other people to contact for the study.
Researchers minimize costs to participants by recruit people
living within a particular residential area that offers an easy
commute to the study location.
Recruitment materials are sent to a random selection of
people within 15 Connecticut towns selected at random from
state demographic records.
The political party affiliation of every registered voter in
Connecticut is tallied to determine proportional
representation.
The Office of Student Life sends survey invitations to random
members of each graduating class until they receive a number
of responses proportional to the relative size of each class.
The Trinity Athletics department asks coaches to help recruit
their athletes for participation in a survey of satisfaction with
care from the trainer's office.
A high school sends a survey to a random group of parents
with children currently enrolled to determine how their
feelings about a potential change in school start/end times.
A. simple random
sampling
B. stratified random
sampling
C. cluster sampling
D. convenience sampling
E. snowball sampling
F. purposive sampling
G. census
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