2. Observe your environment for an hour. Make a list of mass communication messages you observe for a one hour period of time. Share your list here.
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- Identify barriers to effective communication.Chapter 17 discusses omni-channel shoppers. Do youthink the benefits of this technology will outweighthe possible nuisance of push notifications as theymove through the store and simultaneously receiveinformation on their smartphones?Read Below: The number of mobile users is growing rapidly as is the number of mobile shoppers. Kraft Foods took notice of that. The company is adapting its adver- tising and sales to this trend. Mobile customers are looking for brands and interacting with Kraft brands. Kraft Foods wanted to make it easy for customers to interact with the company whenever and wherever they want. To achieve this interaction goal, Kraft Foods created a “Food Assistant,” also known as Kraft Food Assistant.The Kraft Food AssistantKraft’s Food Assistant is an app for smartphones that allows customers to access more than 700 recipes. Thus, the consumer can browse easily for ideas. Customers enter a virtual store and open the “recipe of the day.” The app tells the user all the ingredients needed for that recipe or for any desired recipe. The Food Assistant also posts all the relevant coupons available for the ingredients on users’ smartphone. Users need only to take the smartphone to a supermarket, scan the…
- One factor that appears to impede growth in online sales isconsumers’ fear of receiving unsolicited email after a purchaseis made. Given that fear, should companies continue to useemail to communicate with customers? If so, how?Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop). Define any 2 types of message execution styles that you would recommend your client to use for their advertisement during the pandemic? Evaluate your answers on the basis of social media marketing.21-Each of the following is a promising marketing technique for mobile devices except A) apps B) location-based marketing C) sponsorships D) short message service (SMS) If you are
- Write a summary about the internet topic. Words: 150 wordsPredict the outcomes of continous use of the avoiding and competing strategies in a health organization compared with the compromising, accommodating, and problem solving strategies; predict the outcomes of face-to-face communication compared with the use of memoranda communication channel and medicad to dissminate ambiguous and urgent messages.Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this potential threat?
