please answer in 30 minutes. 20192017565271482018SummerFallWinterSpring8959788824798269Using the table above and weighted moving average (5,3,2) for 2020 annual demand, what is the seasonally adjusted forecast for Summer 2020? 2017632019992018SummerFallWinter9113455858522950Spring8851Using the table above and weighted moving average (6,3,1) for 2020 annual demand, what is the seasonally adjusted forecast for Spring 2020?

Answered: 2017 2019 2018 89 59 24 Summer 56 78…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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Under what conditions might a firm use multiple forecasting methods?
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The file P13_42.xlsx contains monthly data on consumer revolving credit (in millions of dollars) through credit unions. a. Use these data to forecast consumer revolving credit through credit unions for the next 12 months. Do it in two ways. First, fit an exponential trend to the series. Second, use Holts method with optimized smoothing constants. b. Which of these two methods appears to provide the best forecasts? Answer by comparing their MAPE values.
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2017 2019 2018 89 59 24 Summer 56 78 Fall Winter Spring 88 52 71 48 82 69 79 Using the table above and weighted moving average (5,3,2) for 2020 annual demand, what is the seasonally adjusted forecast for Summer 2020?