From the given situation answer only number 3. A. Directions: Analyze the situation below and do the required activities innotebook.Situation:Lena, a fresh graduate of Technical Education and Skills DevelopmentAuthority (TESDA), thinks that there is an opportunity to open a salon in theircommunity in Batisan Village, Cabanatuan City, Her initial findings show thatheir community has only one barber shop for men and one beauty salon forwomen. Batisan Village has 200 families Maiority of the members of the familiesare office workers and students, She conducted an informal survey via socialmedia that families want to go to just one barber shop/salon together for therbeauty and relaxation needs plus they also want other services like nail cleaningand massage.20 Requirement:1. Leria need additional data for her to decide on the attractiveness of the businessopportunity, what method of generating ideas will she use and why?2. Prepare a set of idea-generating questions that will answer the information thatLena needs. (Prepare a minimum of 10 questions).3. Make a product/service planning and development process (concisedescription) following the 4key stages.Idea stage,Concept stage,Product development stage testMarketing stage

Before we move on to answer the given question, let us know in brief about the product/service…

Answered: 3. Make a product/service planning and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The Organization of Outback Steakhouse Chris T. Sullivan, Bob Basham, Trudy Cooper, and Tim Gannon—co-founders of the Outback Steakhouse concept—began their restaurant careers as a busser, dishwasher, server, and chef’s assistant, respectively. So how did they manage to build one of the all-time most successful restaurant concepts? Their careers may have had humble beginnings, but they had the money to excel. Sullivan and Basham met at Bennigan’s. They honed their management skills under the mentorship of industry legend Norman Brinker, who later financed Sullivan and Basham’s franchised chain of Chili’s restaurants in Georgia and Florida. They later sold the Chili’s restaurants back to Brinker for $3 million. This seed money allowed them to develop a restaurant concept with which they had been toying. The concept was for a casual-themed steakhouse. Because the partners did not want to do a Western theme (it had already been done by others) and because at the time there was a lot of…
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What does it mean to say that the vision can include a description of both the journey and the destination
Don't Hand writing in solution.
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3. Make a product/service planning and development process (concise description) following the 4key stages. Idea stage, • Concept stage, Product development stage test Marketing stage