3. The Nike Cortez is an example of a product whose evolving story (narrative) is complex and multifaceted. Started as a mainstream jogging shoe, the Nike Cortez story includes adoption by west coast gangs like MS-13, as well as artists and hip-hop artists more recently. Using our discussions of a brand community, explain how the Nike Cortez could become the focal point for such diverse groups of consumers.

3. The Nike Cortez is an example of a product whose evolving story (narrative) is complex and multifaceted. Started as a mainstream jogging shoe, the Nike Cortez story includes adoption by west coast gangs like MS-13, as well as artists and hip-hop artists more recently. Using our discussions of a brand community, explain how the Nike Cortez could become the focal point for such diverse groups of consumers.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section7.2: Campbell’s Soup Company Cooks Up New Marketing

Problem 3C

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