Answered: 4. How to develop strategic alliance in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please answer with the detail explanation solution for all sub parts from problem case. Thank u, please no reject and solve with long explanation. Please no reject this no essay, thank u. Please no short explanation.. Only subparts 4 please solve with long explanation and analysis

Transcribed Image Text:CASE 3: Brodo can be considered as one of the most successful shoe companies in Indonesia. The price is competitive with a good quality and design. BRI Ventures' VC vehicle Sembrani Nusantara Fund announced that it has led an undisclosed amount in a series A round in Indonesia's direct-to- customer shoe brand Brodo on late 2020. 1. With its competitive price, what would be your corporate strategy proposal to start selling it into Africa? Explain in detail 2. From the perspective of diversification, what would be the best strategy to do diversification in Brodo? 3. What would be the best organization structure in Brodo to accommodate the need of market expansion in domestic market? 4. How to develop strategic alliance in the value chain of Brodo?

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