5. In the communication process with international consumers, what could be a primary source of noise between the message sender (the company) and the message receiver (the international consumers)? a. Differences in norms, habits, and general consumption expectations b. Cultural difference c. All the choices are correct d. Difference in interests and needs between domestic and international consumers 6. This is a pricing strategy that prices products below market price to win new market shares. a. Penetration pricing b. Dynamic incremental pricing c. Standardized pricing d. Skimming

5. In the communication process with international consumers, what could be a primary source of noise between the message sender (the company) and the message receiver (the international consumers)? a. Differences in norms, habits, and general consumption expectations b. Cultural difference c. All the choices are correct d. Difference in interests and needs between domestic and international consumers 6. This is a pricing strategy that prices products below market price to win new market shares. a. Penetration pricing b. Dynamic incremental pricing c. Standardized pricing d. Skimming

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 3C

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