A company has two products. One is moderately priced and has fewer number of competitors. The other product is low-priced and has many substitutes. What is the best advice about pricing that you can give to this company? a. Do not give discounts for any of these products b. Give discounts to the low-priced items only c. Give discounts to both of these products d. Give discounts for the moderately priced products only
A company has two products. One is moderately priced and has fewer number of competitors. The other product is low-priced and has many substitutes. What is the best advice about pricing that you can give to this company? a. Do not give discounts for any of these products b. Give discounts to the low-priced items only c. Give discounts to both of these products d. Give discounts for the moderately priced products only
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company has two products. One is moderately priced and has fewer number of competitors. The other product is low-priced and has many substitutes. What is the best advice about pricing that you can give to this company?
a.
Do not give discounts for any of these products
b.
Give discounts to the low-priced items only
c.
Give discounts to both of these products
d.
Give discounts for the moderately priced products only
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