A designer allows customers to create their own look with an app that takes their takes their measurements and allow them to mix or match clothing accessories. What type of marketing is this? A One to one B Segmentation C Mass marketing
A designer allows customers to create their own look with an app that takes their takes their measurements and allow them to mix or match clothing accessories. What type of marketing is this? A One to one B Segmentation C Mass marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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A designer allows customers to create their own look with an app that takes their takes their measurements and allow them to mix or match clothing accessories. What type of marketing is this?
A One to one
B Segmentation
C Mass marketing
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