A male oriented jeans manufacturer is interested in designing and marketing jeans exclusively designed for women. In this case, the primary segmentation variable the jeans manufacturing is using is: A Gender Age C Race D Usage rate B

A male oriented jeans manufacturer is interested in designing and marketing jeans exclusively designed for women. In this case, the primary segmentation variable the jeans manufacturing is using is: A Gender Age C Race D Usage rate B

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2SC

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

Question

A male oriented jeans manufacturer is interested in
designing and marketing jeans exclusively designed
for women. In this case, the primary segmentation
variable the jeans manufacturing is using is:
A
Gender
Age
C
Race
D
Usage rate
B

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