A national restaurant chain has just opened a sit-down location at Chicago’s O’HareInternational Airport. Next to the sit-down location, it has also established a “to-go”section where travelers can purchase pre-made sandwiches and salads, as well as drinksand snacks. Which dimension of the customer utility function is particularly emphasizedwith the “to-go” section?a. Performanceb. Fitc. Priced. Timing

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
icon
Related questions
Question

A national restaurant chain has just opened a sit-down location at Chicago’s O’Hare
International Airport. Next to the sit-down location, it has also established a “to-go”
section where travelers can purchase pre-made sandwiches and salads, as well as drinks
and snacks. Which dimension of the customer utility function is particularly emphasized
with the “to-go” section?
a. Performance
b. Fit
c. Price
d. Timing

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Process selection
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L