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A Public company was started in January 2007 in the Eastern India. In 2010, the Directors decided to enter the fruit canning industry since there was lot of demand in foreign and domestic markets, for good quality canned foods. The Company’s products were branded with the name ‘Sweety’. The Products were mango pulp and mango juice, jams etc. The management of the company has not been fully satisfied with sales figures. Suggest a suitable sales strategy to enhance the sales of its products.

A Public company was started in January 2007 in the Eastern India. In 2010, the Directors decided to enter the fruit canning industry since there was lot of demand in foreign and domestic markets, for good quality canned foods. The Company’s products were branded with the name ‘Sweety’. The Products were mango pulp and mango juice, jams etc. The management of the company has not been fully satisfied with sales figures. Suggest a suitable sales strategy to enhance the sales of its products.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A Public company was started in January 2007 in the Eastern India. In 2010, the
Directors decided to enter the fruit canning industry since there was lot of demand
in foreign and domestic markets, for good quality canned foods. The Company’s
products were branded with the name ‘Sweety’. The Products were mango pulp and
mango juice, jams etc. The management of the company has not been fully satisfied
with sales figures.
Suggest a suitable sales strategy to enhance the sales of its products.

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