A ride sharing app has decided to promote a new category of cab drivers by tweaking the app so that  customers are first prioritized to these set of drivers before others. However, they decide to make a full  disclosure regarding this to their customers at the time of accepting the booking. Cab drivers have a right  to reject a rider, but a small penalty is levied on customers through a small additional charge for accepting  a cab from a different category. What are the key ethical issues that you anticipate?  If you were working for the ride sharing app, would you have handled this requirement differently?

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A ride sharing app has decided to promote a new category of cab drivers by tweaking the app so that 
customers are first prioritized to these set of drivers before others. However, they decide to make a full 
disclosure regarding this to their customers at the time of accepting the booking. Cab drivers have a right 
to reject a rider, but a small penalty is levied on customers through a small additional charge for accepting 
a cab from a different category.
What are the key ethical issues that you anticipate? 
If you were working for the ride sharing app, would you have handled this requirement differently?

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