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Damen Ship Repair has just introduced a new service. For a fixed annual fee, Damen will predict what are the most likely repair parts you will need for each of your cargo ships over the next year. It will then preposition those parts either on your ships or at Damen’s shipyards depending on whether your crew can install that part or it must be done at a shipyard. Then all you pay for is the installation labor you actually use each year, which also comes at a discounted rate.
a) Specify the key features and benefits that they would want to inform customers about
b) Develop an integrated marketing communication plan for marketing the service
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- Aling Minda is operating a buy and sell business, she sells broomsticks (walis tingting) in her stall at a local market. She gets her broomsticks from a local supplier for 25 pesos each. She then adds 50 percent mark-up on each broomstick. Every day, aling Minda can sell 30 broomsticks a day. Use the template below and fill in the necessary figures based on the scenario. Remember to use the factors to consider in projecting revenues and refer to tables 1, 2 and 3 as your guide. Table 1 Projected Daily Revenue Name of Business Projected Projected Cost Volume Mark-up Selling Revenue per (D) _% Price (E) Merchandise/ Unit Average No. (B) (C) Products (A) of Items (Daily) Sold (Daily) (B)= (A x (A) (C)= (A+B) (D) (E) =(C x D) .50) TotalIdentify the concepts and their corresponding description, obtained from the survey of a construction company: In the context of a construction company, it is required to maintain the organization of different works that the company carries out. Our client is in the habit of organizing a set of tasks into what is called a batch. Items are used as units of work intermediate level, to which a limited amount of material can be assigned to fulfill the tasks that compose them. It is necessary to distinguish the suppliers and the prices of each material, even if there is only one supplier for each material. Although rare, tasks can have an associated machine; but generally, they have more than one. The machines are not related to the work other than by the tasks and the items; and only operators with category “A” can operate them. All workers are paid according to their category and the hours worked, regardless of the work. ➢ Carry out the definition of the types of objects found. ➢ Develop…In the process of closing the company books, you encounter a problematic transac- tion. One of the company’s customers was invoiced twice for the same project materials, resulting in a $1,000 overcharge. You immediately notify the controller, whose response is, “Let it go, it happens often. It’ll probably balance out on some future transaction.” What should you do now?