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- An introduction for Marketing and event proposal for a new company that intends on streaming live football matches to its audience13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the…
- true or false 8. An ad on a search engine results page will always be more effective than an ad on a content site page.13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketing 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A)…Which Nissan Rogue ad are you mentioning: a. "The Butler Did It" b. "What Should We Do Today" c. Basic Lake Ad Review
- What advertising medium is best for the following products: D. House and lot E. Internet wi-fi F. Insurance policy G. Newspapers and magazines H. Toys for children below five years old I. Computer network J. Infant milk13. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic branding1. Please design an example promotional plan for a television program by taking into account the following instructions:a. Describe the television program (genre, duration, target audience, etc.)b. Design the on-air promotions and off-air promotionsc. Design the social media multiplatform promotion plan. Respectively on Youtube, Instagram, and Tik Tok.
- • Jamal was reading the newspaper as usual, he saw an advertisement about the special services provided in Alsalam restaurant in weekends. One of the special services is providing a free Wi-Fi. Accordingly, Jamal decided to take his family for dinner in the weekend. However, the restaurant did not provide the special services mentioned in the advertisement. Jamal was very disappointed as he couldn't check his e-mail as the free Wi-Fi was not provided. This is an example of ---in service GAP analysis Select one: O a. GAP 2 b. GAP 1 O c. GAP 3 d. GAP 4How do I advertise a classified ad on yahoo? Word count = 100Q16 Public relations is all about_____________________________. Select one: a. image and goals b. sales and image c. market and goals d. information and image