Absolute, Starbucks, Onstar, Four Seasons 1. For each brand, describe it's positioning as depicted in the perceptual map (Quality, Price, Distribution and Promotion). 2. Which brand has the most optimal positioning according to the text? Substantiate your selection. 3. For the other 3 brands, what is problematic about each brand's positioning? Why is that brand successful despite its suboptimal positioning?
Absolute, Starbucks, Onstar, Four Seasons 1. For each brand, describe it's positioning as depicted in the perceptual map (Quality, Price, Distribution and Promotion). 2. Which brand has the most optimal positioning according to the text? Substantiate your selection. 3. For the other 3 brands, what is problematic about each brand's positioning? Why is that brand successful despite its suboptimal positioning?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Absolute, Starbucks, Onstar, Four Seasons
1. For each brand, describe it's positioning as depicted in the perceptual map (Quality, Price, Distribution and Promotion).
2. Which brand has the most optimal positioning according to the text? Substantiate your selection.
3. For the other 3 brands, what is problematic about each brand's positioning? Why is that brand successful despite its suboptimal positioning?
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