Activity 2.1. Think of a product/service you want to introduce in the market by accomplishing the New Product/Service template below. NEW PRODUCT / SERVICE TEMPLATE A. What is my product / service? (give your product or service name and state where the idea came from) B. What does my product / service do? (list down all the features or specifications) C. How is it better than other products/services? (state your competitive edge) D. Who will buy the product/service? (state your target market; their market size, location, demographics, psychographics, and behaviors) E. Why will they buy product/service? (state the benefits they will get for the price they will p pay) F. How will the product/service be promoted? (list down marketing activities) G. Who are my competitors?(enumerate direct and indirect competitors)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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CAN YOU MAKE THIS ACTIVITY WHICH IS ALL ABOUT ENTREPRENEUR

Activity 2.2. Create a product prototype or a service process design and paste it in
the worksheet below. List down all the raw materials, packaging materials and
labor cost on its corresponding boxes. Write down also the steps on how you will
test
your
product
Raw Materials/Ingredients/Unit
Costs/Supplier
PRODUCT/SERVICE DESIGN
and
what are
(draw or paste your designed product/service)
your
expected
feedbacks
from
the
Total Raw Materials Cost:
P.
customers.
Packaging Materials/Ingredients/Unit
Costs/Supplier
Yield/No. of Products
produced per batch:
Estimated Unit Price:
Total Packaging Materials
P.
Cost: P
Labor Cost (no. of workers/hours spend in
production/salary per hour
pcs
Product Testing Concept /Procedures
Total Labor Cost:
P.
Transcribed Image Text:Activity 2.2. Create a product prototype or a service process design and paste it in the worksheet below. List down all the raw materials, packaging materials and labor cost on its corresponding boxes. Write down also the steps on how you will test your product Raw Materials/Ingredients/Unit Costs/Supplier PRODUCT/SERVICE DESIGN and what are (draw or paste your designed product/service) your expected feedbacks from the Total Raw Materials Cost: P. customers. Packaging Materials/Ingredients/Unit Costs/Supplier Yield/No. of Products produced per batch: Estimated Unit Price: Total Packaging Materials P. Cost: P Labor Cost (no. of workers/hours spend in production/salary per hour pcs Product Testing Concept /Procedures Total Labor Cost: P.
Activity 2.1. Think of a product/service you want to introduce in the market by
accomplishing the New Product/Service template below.
NEW PRODUCT / SERVICE TEMPLATE
A. What is my product / service? (give your product
or service name and state where the idea came from)
B. What does my product / service do?
(list down all the features or specifications)
C. How is it better than other products/services?
(state your competitive edge)
D. Who will buy the product/service? (state your
target market; their market size, location, demographics,
psychographics, and behaviors)
E. Why will they buy product/service? (state the
benefits they will get for the price they will pay)
F. How will the product/service be promoted?
(list down marketing activities)
G. Who are my competitors?(enumerate direct and
indirect competitors)
Transcribed Image Text:Activity 2.1. Think of a product/service you want to introduce in the market by accomplishing the New Product/Service template below. NEW PRODUCT / SERVICE TEMPLATE A. What is my product / service? (give your product or service name and state where the idea came from) B. What does my product / service do? (list down all the features or specifications) C. How is it better than other products/services? (state your competitive edge) D. Who will buy the product/service? (state your target market; their market size, location, demographics, psychographics, and behaviors) E. Why will they buy product/service? (state the benefits they will get for the price they will pay) F. How will the product/service be promoted? (list down marketing activities) G. Who are my competitors?(enumerate direct and indirect competitors)
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