Adidas combines a bunch of products including sneakers, socks, and sportswear and sets a price for this bundle which is lower than the sum of individual prices of products, this is an example of product-bundle pricing. Select one: O a. False O b. True

Adidas combines a bunch of products including sneakers, socks, and sportswear and sets a price for this bundle which is lower than the sum of individual prices of products, this is an example of product-bundle pricing. Select one: O a. False O b. True

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter13: Pricing Concepts

Section13.7: Applying Breakeven Analysis

Problem 1LO

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Concept explainers

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”

Question

Adidas combines a bunch of products including sneakers, socks,
and sportswear and sets a price for this bundle which is lower than
the sum of individual prices of products, this is an example of
product-bundle pricing.
Select one:
O a. False
O b. True
Starbucks delivers an advertisement in which their traditional
Americano Coffee is under the spots, This is an example of
reminder advertising.
Select one:
O a. True
Ob. False
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