Advertising agencies Multiple Choice о O о always specialize in one particular type of work, such as media buying, sales promotion planning, or website design. are more expensive than doing the job in-house. bring experience from working with other clients to a client's problem. are dependent on the advertiser and present an insider's viewpoint. generally require a long-term contract.
Advertising agencies Multiple Choice о O о always specialize in one particular type of work, such as media buying, sales promotion planning, or website design. are more expensive than doing the job in-house. bring experience from working with other clients to a client's problem. are dependent on the advertiser and present an insider's viewpoint. generally require a long-term contract.
Chapter17: Advertising And Public Relations
Section17.2: The Rise Of Native Advertising
Problem 1C
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Advertising agencies
Transcribed Image Text:Advertising agencies
Multiple Choice
O
O
O
O
always specialize in one particular type of work, such as media buying, sales promotion planning, or website design.
are more expensive than doing the job in-house.
bring experience from working with other clients to a client's problem.
are dependent on the advertiser and present an insider's viewpoint.
generally require a long-term contract.
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