Ahmed is a customer representative working in a reputable organization. Ahmed smiles and acts politely towards a customer at his checkout, even though he really deeply dislikes this customer. What is the term used to explain the disparity between the emotion Ahmed displays and the emotions he is actually experiencing? Is it good or bad? Justify with an example.

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter13: Managing Communication
Section: Chapter Questions
Problem 3GL
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Ahmed is a customer representative working in a reputable organization. Ahmed smiles and acts politely towards a customer at his checkout, even though he really deeply dislikes this customer. What is the term used to explain the disparity between the emotion Ahmed displays and the emotions he is actually experiencing? Is it good or bad? Justify with an example. 

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