An accounting standard is a common set of principles, standards, and procedures that define the basis of financial accounting policies and practices. Accounting standards improve the transparency of financial reporting in all countries. In the United States, the Generally Accepted Accounting Principles form the set of accounting standards widely accepted for preparing financial statements. International companies follow the International Financial Reporting Standards, which are set by the International Accounting Standards Board and serve as the guideline for non-U.S. GAAP companies reporting financial statements. Requirement: Many firms discover that they do not hold enough information about customers. Management accountants can play a key role in providing such information (Brear, 2002). Critically comment on this statement and undertake a literature review to examine the various ways the management accountant may contribute to marketing and other decisions within organizations.

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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An accounting standard is a common set of principles, standards, and procedures that define the basis of financial accounting policies and practices. Accounting standards improve the transparency of financial reporting in all countries. In the United States, the Generally
Accepted Accounting Principles form the set of accounting standards widely accepted for preparing financial statements. International companies follow the International Financial
Reporting Standards, which are set by the International Accounting Standards Board and serve as the guideline for non-U.S. GAAP companies reporting financial statements. Requirement:

Many firms discover that they do not hold enough information about customers. Management accountants can play a key role in providing such information (Brear, 2002). Critically comment on this statement and undertake a literature review to examine the various ways the management accountant may contribute to marketing and other decisions within organizations.

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