Answered: analyze the following mission statement…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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analyze the following mission statement below. In addition to providing a rating for each factor, please provide some brief comments where you believe they are appropriate. At the conclusion of the analysis, please provide a summary analysis that highlights the strengths and weaknesses of the mission statement. Rate as 1:very weak, 2:weak, 3:in between, 4:good, 5: excellent for each critical component and attribute below. “Tesla’s mission is to accelerate the world’s transition to sustainable energy.” Critical Component Assessment (1 to 5) 1. Customer Orientation 2. Products or services description 3. Market or industry description 4. Reference to appropriate the use of information technology 5. Concerns or aspirations about Survival, Growth, and Adding Value 6. Philosophy and Core Values of the SBU 7. Self-Concept (Brand personality) 8. Concern for Public Image. 9. Concern for Employees Desirable Mission Statement Attributes: Attribute Assessment 10. Inspirational in tone and spirit 11. Endearing (creates affinity) 12. Enduring (stands the test of time) 13. Distinctiveness (It differentiates the organization) 14. Provides unity of direction 15. Specificity and form 16. Measurable (capable of being assessed) Summary Analysis of the Mission Statement Assessment:

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