Anchor Blue is a clothing retail company with store outlets primarily located across the mid- west and west coast states in America. The company mainly manufactures jeans denim and sports clothing The company utilizes an elaborate supply chain which spans various countries which include; Mexico, India and the Caribbean to perform its manufacturing as cost containment strategy. • Importantly to note the clothing retail industry is very volatile in nature, due to short fashion seasons, and fast- pace in of consumer demand. This results in short product shelf life which is largely attributed to systemic gaps in lead time from the production stage to getting the finished goods to the store shelf. The management team has great difficulty in ensuring that the providers of raw materials produce their shipments in time, to meet production. State what measures can be taken by anchor blue to ensure that the suppliers deliver their shipment on their agreed schedules
Anchor Blue is a clothing retail company with store outlets primarily located across the mid- west and west coast states in America. The company mainly manufactures jeans denim and sports clothing The company utilizes an elaborate supply chain which spans various countries which include; Mexico, India and the Caribbean to perform its manufacturing as cost containment strategy. • Importantly to note the clothing retail industry is very volatile in nature, due to short fashion seasons, and fast- pace in of consumer demand. This results in short product shelf life which is largely attributed to systemic gaps in lead time from the production stage to getting the finished goods to the store shelf. The management team has great difficulty in ensuring that the providers of raw materials produce their shipments in time, to meet production. State what measures can be taken by anchor blue to ensure that the suppliers deliver their shipment on their agreed schedules
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Anchor Blue is a clothing retail company with store outlets primarily located across the mid- west and west coast states in America. The company mainly manufactures jeans denim and sports clothing The company utilizes an elaborate supply chain which spans various countries which include; Mexico, India and the Caribbean to perform its manufacturing as cost containment strategy.
• Importantly to note the clothing retail industry is very volatile in nature, due to short fashion seasons, and fast- pace in of consumer demand. This results in short product shelf life which is largely attributed to systemic gaps in lead time from the production stage to getting the finished goods to the store shelf.
The management team has great difficulty in ensuring that the providers of raw materials produce their shipments in time, to meet production. State what measures can be taken by anchor blue to ensure that the suppliers deliver their shipment on their agreed schedules.
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