Q: Online sales are highest for: a. B2B products b. B2C products c. B2B services d. B2C services…
A: B2B eCommerce refers to the practice of selling directly to business entities or clients, whereas…
Q: In the world of children’s television programming, Sprout is a relative newcomer. Owned by…
A: Sprout is a cable programming company. It is a multi-platform company and has comcast and online…
Q: Which good would you expect to have more elastic demand for each of the following pairs of goods,…
A: * Introduction - before diving deep and understanding which of the following has more elastic demand…
Q: Describe theconcepts ofchannel management,conflict, and cooperation
A: Channel management-In the world of sales and marketing, the term "channel management" is commonly…
Q: How do brands help customers in product selection? How do brands help companies introduce new…
A: Branding is the form of marketing strategy that deals with giving business an identity. It means…
Q: ._______ All business activities that are conducted on the Internet.
A: Marketing is performed as the activity that has purpose towards making audience who are potential…
Q: In each case, justify the use of business continuity strategies. For a week, the local power…
A: Business continuity strategy is used to come back normalcy in the event of crisis. It is a recovery…
Q: Describe sales promotion objectives and methods
A: Sales Promotions is a type of promotional tool which can be used for a limited duration only.…
Q: What are institutional differences between the UK and the emerging markets where Specsavers Ltd…
A: Institutional differences refer to the presence or absence of a presidential system, the legislative…
Q: Experts predict that the Internet, social media, and e-business will continue to expand along with…
A: Internet and social media marketing are part of a firm's marketing strategy. Marketers use internet…
Q: What are the two classifications of sales promotion methods?
A: Ans. Introduction Sales promotions are a marketing communication instrument for stimulating revenue…
Q: Kaizen is a Japanese principle which means continuously searching for perfection. Is it possible to…
A: Kaizen process means continuously improving the production policy of the company so that the cost of…
Q: Please explain (a) the definition of employer branding and explain the concept in full (100 words or…
A: Every company need skilled employees to perform their regular operational and managerial tasks. No…
Q: List the participants in the business buying process. What factors influence the buying decision?
A: Products are bought by a person to satisfy his needs and satisfy his expectations. Purchase is done…
Q: What is idea generation? List and explain the sources of new product ideas.
A: A good idea can strike you out of nowhere at times. However, relying on these once-in-a-blue-moon…
Q: If you are the owner of the service provider where you acquired the service, what will be your…
A: A business's decision to incorporate exceptional client service can solely go to date as its skills…
Q: Demonstrate how a semantic differential scale could be used to measure three different market…
A: Ans. Introduction A semantic differential scale is a study or survey rating scale that requests…
Q: DRAW AND ILLUSTRATE A CONCEPTUAL FRAMEWORK. CLEARLY IDENTIFY INDEPENDENT AND DEPENDENT VARIABLES Use…
A: A conceptual framework in a textual or visual illustration of the relationship among different…
Q: List a few Key Activities & Value Propositions for a cheap gas finder app? (Note which are Key…
A: Introduction - Few key activities and value prepositions for a cheap gas finder app are listed below…
Q: ___________The largest number of new product ideas is rejected during this phase. a. Concept testing…
A: New Product Development is a product strategy where the company decides to design and commercialize…
Q: any four mobile marketing application Please do fast asap
A: Marketing is so a part of a business that's rather more manageable via smartphones. Since customers…
Q: General context of the role of intrinsic rewards in the link between employee quality of work life…
A: intrinsic rewards of performance of the employee The main goal of this study is to find the impact…
Q: Discuss how businesses use social media tools.
A: Social media help the business to reach additional consumers. Engaging with your audience and…
Q: Product differentiation can make a product more competitive with similar products.; True or False
A: Product differentiation means making unique and differentiated products from the ones available in…
Q: An expert system uses artificial intelligence to imitate a human’s ability to think.; True or False
A: An expert system is a computer system that simulates the judgment and behavior of a human or an…
Q: _____________Salespeople may be identified asa. experts, order makers, and support personnel.b.…
A: The salesperson's work appears to be straightforward in concept but complex in execution. An…
Q: Define the consumer market and construct a simple model of consumer buyer behavior.
A: Consumer Behavior- The research on how individual consumers, groups of individuals or companies…
Q: Explain how product features can be used to create differentiation in the market.
A: Ans. Introduction Product differentiation is a marketing strategy designed to distinguish a…
Q: Give an example of a product of Artificial Intelligence Name of the product description features…
A: Artificial intelligence (AI) refers to a computer's or a robot's ability to do tasks that would…
Q: . List the services performed by wholesalers. For whom is each service performed?
A: There are various mediators who will take the product for the manufacturer to the consumer. It can…
Q: Packaging has little influence on buying decisions.; True or False
A: Packaging is more than simply a lovely face for a product. The package design may influence…
Q: Group of answer choices Toyota sedan VS Chevrolet sedan Direct Indirect…
A: In economics, competition is described as a company's attempt to become the industry leader and grow…
Q: Commercialization is the final stage in the development of a new product development.; True or False
A: New product development is the process of development of new products on the basis of market…
Q: Examine why it is important for a business to use social media.
A: Social media is an online communication platform that allows to communicate with consumers and…
Q: What is speculative production? How is it related to a firm’s cash-flow problems?
A: Cash Flow- The net amount of cash and cash equivalents being transferred out and in a business…
Q: Qualitative research? What are two methods used for Qualitative research? What can be learned in…
A: Research can be classified into qualitative research and quantitative research. The details of…
Q: _______ A competitive activity with defined rules for a community of players
A: Digital Marketing is based upon internet technology for implementing various marketing campaigns and…
Q: Examine Starbucks and determine how its marketers have positioned the company relative to the…
A: The mission of organization Starbucks is to find out the target customers and to provide the best…
Q: 15. Jenna Premier Crystal maintains a channel strategy compatible with its high- quality image.…
A: There's a full fledged strategy required for the goods to reach the customers. There are various…
Q: Examine how information can reduce risk when making a decision.
A: Processed, organized and structured data is known as information. It is basically a piece of news or…
Q: Why do so many new products fail?
A: The non-significant difference point shows the product and service variables contributing to the…
Q: Describe the major types of retail stores. Give an example of each.
A: Depending upon the type of needs of customers and the nature of the offering, the seller selects the…
Q: Electronic CRM How mining frequent patterns (NOT detecting outliners) can assist retail store in…
A: Every company will try to build customers to earn profits. But not every customer will give same…
Q: Create a simple marketing plan and budget for the launch of a venture, using the 4 Ps of marketing.
A: The four Ps of marketing is the most important considerations when selling a product or service. The…
Q: How might buyers’ perceptions of price influence pricing decisions?
A: Pricing is the process through which manufacturers calculate what they will get in return for their…
Q: A retailer buys and sells merchandise.; True or False
A: A retailer's responsibility is to find the most cost-effective way to obtain goods from suppliers…
Q: Can you cite or make an objectives regarding the below research title? Factors affecting online…
A: Marketing Research refers to the process of collecting and analysis of data regarding the market and…
Q: Discuss the need for wholesalers, describe the services they provide, and identify the major types…
A: Wholesalers sell just one sort of product or a set of product lines; they are doing not sell a broad…
Q: significance of knowing the impact of social media influencers on the online purchase intent of…
A: Social media influencers definitely have a huge impact on the students as well as other…
Q: Explain the importance of information in gaining insights about the marketplace and customers.
A: The data is obtained from the information but information cannot be obtained from data. The data and…
In positioning work we discussed in class, which of the following is true.
A company can pick any position it wants and have great success with it because advertising will make the position effective.
Positioning means choosing whether to be the market leader and making it happen.
Positioning is decided by customers.
Marketers need to learn where customers naturally place their product in their minds then orient their marketing to encourage that to happen.
Step by step
Solved in 4 steps
- 1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…Explain how companies can apply Differential Advantages (DA) to increase chances of success in their online positioning strategies; by using 2 companies that adopt different DAs as examples.In marketing, we segments the market because product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in nature
- 11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationWhat factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement? strategic fit cultural awareness organizational fit segment harmony growth potentialAnalyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM
- List the criteria marketers use to determine whether asegment may be a good candidate for targeting.ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
- Explain all options. A manufacturer of outdoor mountain bikes decides it wants to attract performance-driven young mates who adopt a healthy and adventurous lifestyle. It represents the company's. Multiple choice Segmentation variable Target market Marketing mix Advertising mix Product conceptMarket segmentation and product positioning in consumer markets are extremely important concepts for marketers to address. One of the big questions to address is what attributes should end up in the final positioning model(s). Furthermore, there are questions of whether the attributes should be of utilitarian or more hedonistic/psychographic in nature. Clearly there is also a place for creativity in these regards. Discuss how marketing management should go about making these critical product/brand positioning decisions. After some discussion, present an example of a creative perceptual map that Burger King could use to position and differentiate its brand from others like McDonald’s, Kentucky Fried chicken, and other fast food restaurants.Research segmentation, target markets, brand positioning and development, products and services. Perception positioning maps are used to show consumer perceptions of brands in a product category. Search the internet for guides to creating perceptual positioning maps. Choose a category of a product of your choice. Prepare your own map with your brand perceptions in your product category. How do you think the brand that you perceived as the least favorable could be improved? Write an essay summarizing the results of your research.
