Anja owns a bakery, Earth First, which bakes artisanal breads from almond flour.Anja wants to broaden Earth First’s product range by adding other baked goods, such as muffins and croissants, to the menu. This will require new product development. Which one of the following would be an appropriate purchasing and supply objective for Anja? Select one: a. To standardise materials. b. To seek new suppliers. c. To reduce suppliers. d. To develop integrated systems.

Anja owns a bakery, Earth First, which bakes artisanal breads from almond flour.Anja wants to broaden Earth First’s product range by adding other baked goods, such as muffins and croissants, to the menu. This will require new product development. Which one of the following would be an appropriate purchasing and supply objective for Anja? Select one: a. To standardise materials. b. To seek new suppliers. c. To reduce suppliers. d. To develop integrated systems.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter15: Distribution Channels And Supply Chain Management

Section15.7: Accomplishing The Priorities Of A Supply Chain

Problem 1LO

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