I have attached a reading and I need help with the following:Are the arguments for and against using this technology to surreptitiously change the consumer’s intention, attitude, and purchase patterns in the reading below? Are there differences between positive versus negative empathy use? Please Explain. An Ethical Dilemma *Kenta was hired as a marketing analyst on the consumer behavior team to analyzedata for clients at Emotions Analytics Corporation (EAC). EAC is an artificialintelligence (Al) firm specializing in analyzing consumer data. The company wasfounded by a group of PhD marketing consumer behaviorists who were experts inthe fields of consumer decision making, product-consumer involvement, attitude-changing behavior, emotion, and empathy-driven decision making. They hadbecome incredibly successful over five years of business as client companiesstarted giving them access to millions of data points of past and real-time data.yielding thousands per consumer.For each consumer on file, they had created a profile of purchases, online activities,and chat room interaction, as well as social media data, EAC's most popular productwas its empathy algorithm (EA-1).The firm's objective to clients is leaming, retaining, servicing, nurturing, and addingvalue to them and their customers. The EA-I had the capacity to significantly interactwith and change the following positive empathies in consumers: joy, gratitude,serenity, hope, pride, altruism, contentment, and optimism. With this tool, EAC couldchange a consumer's attitude, intention, and behavior toward a product, brand, orcompany, Predictive behavioral changes varied by customer psychological profile.length of data point time, and data variety. Prediction rales also vary by attitude,intention, and behavior.Because of its success, EAC wanted to develop EA-I further, so it created a newversion called EA-Il that was assigned to Kenta and a team of six others. The newempathy algorithm was to be focused on negative empathies such as disgust, fear,anger, sadness, rage, loneliness, melancholy, and annoyance. The service would bemarketed to the same client firms. The group's assignment was to analyze past datato help increase intention, attitude, and behavioral prediction rates. Recently, EAChad purchased approximately one zettabyte of data from the number one socialmedia network in the world, SnapBook, that it used for the project.to.As the EA-Il team was discussing strategy. Kenta asked Ann, the team manager, aquestion.*Aren't we really doing something negative here? We're manipulating people'semotions. I mean, couldn't this cause people that are predisposed to depression tobe more depressed, for example?" said Kenta. "What happens when thecompetition finds out what we're doing? Or the public?"Others started to murmur in agreement when Ann interjected. "First, the sameargument could be used for our positive algorithm as well. That hasn't happened.and EAC has been in business for five years. It has more than 1,000 highly paidemployees, plus the company has no plans to go public. That's in our credo. Also.who's going to say anything? Each of you are being paid well, and you have a five-year noncompete clause for that express purpose. Employees who have left havebeen unsuccessful in their careers."Kenta knew he had just painted a target on his back. Later that week, while he wasdining at a restaurant, he was approached by a couple who represented SnapBookwho offered him a job at three times his current salary. If he could entice others fromthe EA-Il team to join, he would get a very large bonus for each recruit."But what about my five-year noncompete clause?" he argued."SnapBook is a social media company, not an Al company, so the noncompeteclause does not apply. If EAC tries to take us to court, this will be our argument."Kenta knew litigation of this sort took years. Later that evening. Kenta received atext message from a team member who had spotted Kenta talking with theSnapBook representatives. His leam member wanted to know what Kenta was up

Question

I have attached a reading and I need help with the following:Are the arguments for and against using this technology to surreptitiously change the consumer’s intention, attitude, and purchase patterns in the reading below? Are there  differences between positive versus negative empathy use?  Please Explain. An Ethical Dilemma *Kenta was hired as a marketing analyst on the consumer behavior team to analyzedata for clients at Emotions Analytics Corporation (EAC). EAC is an artificialintelligence (Al) firm specializing in analyzing consumer data. The company wasfounded by a group of PhD marketing consumer behaviorists who were experts inthe fields of consumer decision making, product-consumer involvement, attitude-changing behavior, emotion, and empathy-driven decision making. They hadbecome incredibly successful over five years of business as client companiesstarted giving them access to millions of data points of past and real-time data.yielding thousands per consumer.For each consumer on file, they had created a profile of purchases, online activities,and chat room interaction, as well as social media data, EAC's most popular productwas its empathy algorithm (EA-1).The firm's objective to clients is leaming, retaining, servicing, nurturing, and addingvalue to them and their customers. The EA-I had the capacity to significantly interactwith and change the following positive empathies in consumers: joy, gratitude,serenity, hope, pride, altruism, contentment, and optimism. With this tool, EAC couldchange a consumer's attitude, intention, and behavior toward a product, brand, orcompany, Predictive behavioral changes varied by customer psychological profile.length of data point time, and data variety. Prediction rales also vary by attitude,intention, and behavior.Because of its success, EAC wanted to develop EA-I further, so it created a newversion called EA-Il that was assigned to Kenta and a team of six others. The newempathy algorithm was to be focused on negative empathies such as disgust, fear,anger, sadness, rage, loneliness, melancholy, and annoyance. The service would bemarketed to the same client firms. The group's assignment was to analyze past datato help increase intention, attitude, and behavioral prediction rates. Recently, EAChad purchased approximately one zettabyte of data from the number one socialmedia network in the world, SnapBook, that it used for the project.to.As the EA-Il team was discussing strategy. Kenta asked Ann, the team manager, aquestion.*Aren't we really doing something negative here? We're manipulating people'semotions. I mean, couldn't this cause people that are predisposed to depression tobe more depressed, for example?&#34; said Kenta. &#34;What happens when thecompetition finds out what we're doing? Or the public?&#34;Others started to murmur in agreement when Ann interjected. &#34;First, the sameargument could be used for our positive algorithm as well. That hasn't happened.and EAC has been in business for five years. It has more than 1,000 highly paidemployees, plus the company has no plans to go public. That's in our credo. Also.who's going to say anything? Each of you are being paid well, and you have a five-year noncompete clause for that express purpose. Employees who have left havebeen unsuccessful in their careers.&#34;Kenta knew he had just painted a target on his back. Later that week, while he wasdining at a restaurant, he was approached by a couple who represented SnapBookwho offered him a job at three times his current salary. If he could entice others fromthe EA-Il team to join, he would get a very large bonus for each recruit.&#34;But what about my five-year noncompete clause?&#34; he argued.&#34;SnapBook is a social media company, not an Al company, so the noncompeteclause does not apply. If EAC tries to take us to court, this will be our argument.&#34;Kenta knew litigation of this sort took years. Later that evening. Kenta received atext message from a team member who had spotted Kenta talking with theSnapBook representatives. His leam member wanted to know what Kenta was up

Accepted Answer

Customer satisfaction is a fundamental concept in marketing and business that refers to the degree…