Article 1: Lancewood launches the first double cream lactose-free yoghurt in SA Lancewood recently launched Lactose-Free Tropical Fruit Yoghurt, which was intended to appeal to two key consumer segments: real, full fat dairy fans and those who may be lactose-sensitive or intolerant – both of whom can now enjoy the delicious, extra creamy and fruity taste that this yoghurt has to offer. The lactose free yoghurt is made by adding a lactase enzyme that breaks down the lactose sugar into glucose and galactose. While this is the only flavour offered in double cream format, Lancewood does have two low fat flavour choices in lactose free. “Consumers are constantly looking for new and delicious ways to spoil themselves. With our expanding yoghurt range, we strive to offer the perfect flavour for every moment to meet various consumer demands. Whether you’re following a specific diet, looking for a pick me up, protein boost, convenient snack or simply craving an indulgent treat, Lancewood has the ideal yoghurt lineup for all.” Shereen Anderhold, Lancewood’s marketing manager. Article 2: Africa Yogurt Market - Growth, Trends, Covid-19 Impact, and Forecasts (2022 - 2027) The African yogurt market is expected to record a CAGR of 5.35% during the forecast period 2022- 2027. The pandemic COVID-19 affected the yogurt market but positively with the growing health- consciousness in the African region. Key players are offering products with organic and natural ingredients. African yogurt manufacturer Chirri uses fresh organic milk, couscous, and real fruits to make century-old African-style yogurt. The product does not have added artificial colors, flavors, and sweeteners, which makes it a perfect choice for active and health-conscious users. Increasing awareness of the health benefits of yogurt acts as a catalyst for the growth of the African yogurt market. Drinkable yogurt is the fastest-growing segment in South Africa. The rise in disposable incomes, coupled with an increase in demand for convenience food and growing awareness of yogurt’s health benefits, drives the growth of this market. Growing Demand for Probiotic Food: The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups. African yogurt market is mainly driven by the health benefits associated with consuming yogurt and increasing awareness among people about losing weight. South Africa Holds a Major Market Share: Emerging markets like South Africa are driving the growth of yogurts. Kenya is another major market in the region. Competitive Landscape: The vendors compete for innovation, pricing, and distribution, to stay competitive in the business. The cash-strapped consumers in this region look for promotional deals and switch brands to get value for their money. So the companies are focused on this aspect. Private labels are expected to increase their market share during the forecast period. Q.1.1 Critically assess how these factors, which influence the ability of the southern African region to develop regional value chains and supply chains, could have an impact on the Lancewood business when they are trying to compete in such markets. Trade barriers Restricted production factors. Q.1.2. Lancewood have decided to bring warehouse operations in-house, in order to manage their supply chain more effectively. Explain how the following factors impact on how warehouse operations and processes are structured. Purpose of the warehouse Skill levels of operators Requested service levels.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Article 1: Lancewood launches the first double cream lactose-free yoghurt in SA

Lancewood recently launched Lactose-Free Tropical Fruit Yoghurt, which was intended to appeal to two key consumer segments: real, full fat dairy fans and those who may be lactose-sensitive or intolerant – both of whom can now enjoy the delicious, extra creamy and fruity taste that this yoghurt has to offer. The lactose free yoghurt is made by adding a lactase enzyme that breaks down the lactose sugar into glucose and galactose. While this is the only flavour offered in double cream format, Lancewood does have two low fat flavour choices in lactose free.

“Consumers are constantly looking for new and delicious ways to spoil themselves. With our expanding yoghurt range, we strive to offer the perfect flavour for every moment to meet various consumer demands. Whether you’re following a specific diet, looking for a pick me up, protein boost, convenient snack or simply craving an indulgent treat, Lancewood has the ideal yoghurt lineup for all.” Shereen Anderhold, Lancewood’s marketing manager.

Article 2: Africa Yogurt Market - Growth, Trends, Covid-19 Impact, and Forecasts (2022 - 2027)

The African yogurt market is expected to record a CAGR of 5.35% during the forecast period 2022- 2027. The pandemic COVID-19 affected the yogurt market but positively with the growing health- consciousness in the African region. Key players are offering products with organic and natural ingredients. African yogurt manufacturer Chirri uses fresh organic milk, couscous, and real fruits to make century-old African-style yogurt. The product does not have added artificial colors, flavors, and sweeteners, which makes it a perfect choice for active and health-conscious users.

Increasing awareness of the health benefits of yogurt acts as a catalyst for the growth of the African yogurt market. Drinkable yogurt is the fastest-growing segment in South Africa. The rise in disposable incomes, coupled with an increase in demand for convenience food and growing awareness of yogurt’s health benefits, drives the growth of this market.

Growing Demand for Probiotic Food: The high prevalence of digestive disorders drives the demand, for probiotic foods, across various consumer groups. African yogurt market is mainly driven by the health benefits associated with consuming yogurt and increasing awareness among people about losing weight.

South Africa Holds a Major Market Share: Emerging markets like South Africa are driving the growth of yogurts. Kenya is another major market in the region.

Competitive Landscape: The vendors compete for innovation, pricing, and distribution, to stay competitive in the business. The cash-strapped consumers in this region look for promotional deals and switch brands to get value for their money. So the companies are focused on this aspect. Private labels are expected to increase their market share during the forecast period.

Q.1.1 Critically assess how these factors, which influence the ability of the southern African region to develop regional value chains and supply chains, could have an impact on the Lancewood business when they are trying to compete in such markets.

  • Trade barriers

  • Restricted production factors.

Q.1.2. Lancewood have decided to bring warehouse operations in-house, in order to manage their supply chain more effectively. Explain how the following factors impact on how warehouse operations and processes are structured.

  • Purpose of the warehouse

  • Skill levels of operators

  • Requested service levels.

Expert Solution
steps

Step by step

Solved in 6 steps

Blurred answer
Knowledge Booster
Branding
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning