As a follow-up in the above question, how can you ensure that the appliance store will comply and implement your suggested tactics for making your brand stand out?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Just Answer the Number 2!

 

Here is the Answer for the Number 1.

The Abenson’s or automatic handle has multiple brands which has lot of appliances, tools, gadgets, home appliances its retail store regarding various brands in the stores.

The Abenson's is a company based in Philippines and has a great brand value and customer come to Abenson's for buying various gadgets, appliances for day-to-day home essentials work.

 

How the brand will stand out

As the new company and unknown company which is not known in the store the ways brand can stand out is as follows:

1) The appliances should have the best quality at affordable price.

2) The appliances should have the warranty period for a year At least.

3) The marketing strategy should be unique and designed on the basis of customer preference.

4) The after services contract should be provided to the product.

5) The product should look attractive and light in weight to carry.

6) The gadgets should be provided with certain add-ones product.

7) The products should be durable and for long term low maintenance.

8) The branding of the product should be creative and innovative.

So by adopting and implementing these strategies the brand will stand out in the Abenson's and become a successful brand and the product.

II. Application and Advancement
Knowing what you know by now...
Appliance chains such as Abenson's or Automatic handle a number ce
brands. If you are a relatively unknown appliance brand that is in thei
stores, what are ways by which you can make your brand stand out?
1.
As a follow-up in the above question, how can you ensure that the
appliance store will comply and implement your suggested tactics forI
making your brand stand out?
2.
Should a distributor get a higher margin on a product's sale than the
manufacturer? How do you feel about this?
3.
Transcribed Image Text:II. Application and Advancement Knowing what you know by now... Appliance chains such as Abenson's or Automatic handle a number ce brands. If you are a relatively unknown appliance brand that is in thei stores, what are ways by which you can make your brand stand out? 1. As a follow-up in the above question, how can you ensure that the appliance store will comply and implement your suggested tactics forI making your brand stand out? 2. Should a distributor get a higher margin on a product's sale than the manufacturer? How do you feel about this? 3.
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