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- 19. Explain what is the Balance of Payments (BoP) and why is it important to International Marketing Team?A. Which countries would you recommend for Haldiram’s to target for its restaurant and packaged foods business and why? B. What overseas market entry strategy do you recommend and why? C. Would Haldiram’s products also require any adaptation for global business & if so, why? Explain BrieflyQ1. The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837. P&G is offering multiple products in Pakistan which includes Pampers, Ariel, Head & Shoulders, Vicks and much more. They offer their products in different sizes, quantities and varieties all around the world and have different marketing strategies for different products in different countries. a) Procter & Gamble Company is using which kind of an International strategy? Explain your reasons why? b) How Procter & Gamble Company management process will work in Pakistan? Explain each process in detail. c) How Procter & Gamble Company can tackle cross-cultural risk in Pakistan when it comes to marketing different products
- Intermediate marketing QUESTIONS: 1- Distinguish between the international marketing strategies of Tesco and Carrefour. 2- Outline two opportunities and two threats to any supermarket retailer considering an entry into the Chinese market. 3- “Deciding on the global marketing program implies five global product/communication strategies firms can choose from.” As a marketing adviser, discuss which of them loo! appropriate for Tesco to adopt, clarifying the necessary and the possible dimensions in your advice.Tesco utilized various international entry mode strategies in Ireland and France. Discusseach strategy used in each country. You are also required to discuss the benefits andrisks of the strategies included. What international entry mode would you suggest apartfrom the one (s) being utilized in the Irish and French market?Identify and discuss two modes of entry that have been used by Fitbit when entering foreign markets and explain the reasons behind their international strategy. Answer this question in 400 words.
- A. What overseas market entry strategy do you recommend and why? B. Would Haldiram’s products also require any adaptation for global business & if so, why? Explain BrieflyIf a company in Maine has just built a factory in Mexico, what global marketing strategy are they pursuing? Question 8 options: a) Franchising b) Foreign direct investment c) Exporting d) Importing1. Explain market entry modes 2. Explain International Strategic Management 3. What is International marketing? Under the 1. question: include difference between franchising and licensing. 2. question: strategic planning, formation, implementation, development, subsidies, competitive advantage, multidomestic, international, global, transational model. Question 3: Standardization vs differenciation, assesing market environment (4 P's), politic legal economic cultural competitive conditions
- Identify examples of companies using each of the three international strategies. Which company do you think is best positioned to compete in international markets? Identify the challenges Fitbit need to overcome affecting their implementation of international strategyWhen Euro Disney changed its name to Disneyland Paris, The CEO of Walt Disney Company stated "As Americans, the word 'Euro' is believed to mean glamorous or exciting. For Europeans it turned out to be a term they associated with business, currency, and commerce. Renaming the park 'Disneyland Paris' was a way of identifying it with one of the most romantic and exciting cities in the world" This comment reflects:a.Overview of the five (5) entrance modes, which include exporting, licensing deals, partnering and strategic alliances, acquisitions, and the establishment of new, totally owned subsidiaries, commonly known as greenfield ventures.Analysis and justification of the company's and the tumeric soap's chosen international market entry strategy in Germany. b.Propose an international strategy based on multi-national, global, or transnational strategies. The company and the tumeric soap that was chosen as the product on the international market in Germany.