Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?
Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Assume that you are a national sales manager. You will be opening a new branch for
which you intend to promote one of the existing salespersons as a branch sales
manager. What would be the criteria you look for in selecting a person for the
position of branch sales manager? What kind of changes will take place in the
position of the salesperson’s role due to the promotion?
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