Assume there are two companies in the region, A and B. You currently work for Company B. Both companies service the entire market and have a combined market share of 100%. At the start of the period, A and B split the market evenly with 50% share each. However, A has adopted a new customer retention tool and has projected the following switching matrix. TO FROM A B A 0.8 0.2 B 0.3 0.7 1- What is the projected Market Share for Company A next period?
Q: conclusion about Kia company
A: Kia Motors Corporation, with its headquarters in Seoul, is the second-largest automaker in South…
Q: inancial Officer (CFO) Branch Banker Accounts Receivable n: Vice President Marketing Marketing…
A: A company's roles, teams, and employees are outlined in a hierarchical structure. Hierarchical…
Q: how much of an impact the development of IT has had on our daily lives and on culture at large. The…
A: Technology can be referred to as the end product of incorporating scientific knowledge into machines…
Q: What are the advantages if employer experience postive oragnisational behaviour in their employees?
A: Organizational behavior is the study of human behavior in organizations (OB). Depending on the…
Q: Various people have had various perspectives on what marketing is. Individual perception underlies…
A: INTRODUCTION - Marketing Techniques : The way a business interacts with consumers on the market is…
Q: What are the factors affecting pricing decision of a firm ?
A: Introduction :- Pricing decisions are the methods made by businesses when deciding the prices of…
Q: Consumers buy brand, not products. Dicusss the importance of Branding in the light of the above…
A: Introduction :- Branding is the process of creating a strong and positive perception of a company in…
Q: Describe the function and significance of marketing control in business marketing management and…
A: Marketing control can be expalined as an evaluative process, where the marketing department of the…
Q: What are the features of marketing audit ?
A: Introduction - A marketing audit is a continuous, rigorous, and objective study of the success of a…
Q: Disucss the strategies for effective adminstrative regulations.
A: Administrative Management refers to a process that caters to managing the various kinds of…
Q: As a staff of a public university, critically evaluate the communication process in the context of…
A: INTRODUCTION: Every business has numerous stakeholders, even if you are the lone owner. The pleasure…
Q: What is the role of social media in marketing ? How is content marketing used to influence today's…
A: Social media is a channel of communication that uses the internet. Users can engage in…
Q: Read and explain briefly what it means “Several of our divisions have lately been using this…
A: Product market testing ensures that the company can find great products to fit into the market. It…
Q: PESTEL Analysis in Malaysia
A: Every business will face numerous environmental factors affecting its strategies positively and…
Q: Give some specific examples of the services that need little to no interaction from
A: There are many services that can be provided with little to no interaction from the client. Some…
Q: Identify a company that has used unique and innovative packaging for its products. Describe how…
A: Product packaging is defined as the process of designing and producing product packages, that…
Q: Illustrate the advantages of using information technologies in a range of functional areas of an…
A: Every organizational plan now includes information technology (IT), which has become indispensable…
Q: What kind of network would you suggest for workers who often travel from one location to another?
A: A Network is a group of two or more interconnected systems which use common connection protocols.…
Q: How can a firm attempting to have a blue ocean business-level-strategy manage to avoid being…
A: A blue ocean business strategy states that the company works upon developing their products in such…
Q: What is Interpersonal Communication in the workplace?
A: Communication is nothing but the activity of transferring or exchanging ideas, information, and…
Q: Discuss the limitations and restrictions in marketing research?
A: A systematic procedure of collecting, arranging, and analyzing quantitative and qualitative data and…
Q: Determine what factors contribute most to your satisfaction at work and provide justifications for…
A: Note: This is a generalized answer The degree to which a worker is engaged, happy, and pleased…
Q: Anuar is the Managing Director of Warung Pakatan Sarapan, a stall that offers a variety of Malaysian…
A: Porter's generic strategies determine how a company pursues competitive advantage across its chosen…
Q: Imagine you are a salesperson selling office networking systems and areputting together a sales…
A: Sales presentation makes the customer interested enough for making a decision to purchase the…
Q: Explain the barriers of communication
A: Communication is the manner in which people in our surroundings make connections with one another.…
Q: Suppose you are a salesperson at a high-end jewelry store. What canyou do to ensure that your…
A: It is much cost efficient to sell products to existing customers rather than acquiring new customer…
Q: Do the challenger’s of Delta Airlines offer unique benefits including functionality, quality,…
A: INTRODUCTION - About Delta airlines - Major American airline Delta Airline is based in Atlanta,…
Q: One disadvantage of direct-to-customer channels is that Multiple Choice most organizational…
A: One disadvantage of direct-to-customer channels is that Option 1: most organizational buyers are…
Q: Imagine you are manager in a company and answer to following questions. 1. Choose one new…
A: Buyer decision-making is the process through which buyers go when they are making a buying decision.…
Q: Why would Gillette use a company sales force, while a smallindependent manufacturer of organic…
A: There are various companies in the market that depend upon selling their product in order to…
Q: Create a log of the technical issues faced by online buyers. Determine the internal and external…
A: Note: “The answer has been framed in a generalized manner.” E-commerce refers to the activity of…
Q: Which is more important in selecting media strategy for your friend's marketing communication…
A: The definition of reach and frequency are: Reach The number of viewers who could potentially see…
Q: Talk about the prices of the “DeLonghi Dedica Coffee Machine “ in the market now, and do you…
A: INTRODUCTION - Enjoy a thick, silky espresso or use the Adjustable Cappuccino System to add a…
Q: Product Mix Expansion What is Product Mix Expansion? When the Product Mix Expansion is needed?…
A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…
Q: What precisely does the phrase "desired handling of special control cases" mean?
A: Special control cases: A statement with a specific/special condition/case Select a particular…
Q: The characters and factors outside of marketing that have an impact on a company's capacity to…
A: Introduction Numerous factors are to be considered by an organization to carry on a business…
Q: What advantages may clicks stream analysis provide to other businesses?
A: Modern-day business analytics has moved way beyond answering why what and how questions. It now…
Q: Discuss the limitations and restrictions in marketing research?
A: Introduction : Before introducing new products or services, a business will conduct market research…
Q: With an average Customer Satisfaction Index (CSI) of 50% and a retention rate of 40% worldwide, what…
A: A customer's pleasure with a company, product, or service is gauged using a survey method called…
Q: Describe the distinctions between online transaction processing (OLTP) and data warehousing (DWH)…
A: Organizations may establish baselines, benchmarks, and goals in order to advance with the use of…
Q: List What are some of the methods of Market Analysis ?
A: Introduction :- Market analysis is a quantitative or qualitative study of a certain market. A market…
Q: TOPIC: Ramly burger company question: Internal Analysis - Strengths and Weakness,
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: How would he define customer service? If Chuck were to write a training manual on CUSTOMER SERVICE…
A: Customer service seems to be the assistance you provide to your clients to make their interactions…
Q: What is Competitive intelligence?
A: In recent years there has been a rise in new business which increased the competition among…
Q: Can you apply some marketing concepts about how to advertise without a budget with some real cases?
A: Introduction:- Advertising refers to paid form of communication strategy which is used by the…
Q: What are the key points she should make in her presentation?
A: Presentation isn't everyone's forte, but it's a valuable skill to have, regardless of your job. If…
Q: What are the characteristics of a strong conclusion for an academic essay? What are some good…
A: The conclusion at the end of an essay is crucial since it aids the reader in understanding its main…
Q: Exclusive distribution Multiple Choice should generally be used only if it is not possible to…
A: Exclusive distribution Option 4: usually involves intermediaries who are willing to take over all…
Q: Where do management and architecture meet in the realm of computing?
A: It is not necessary to have an infrastructure made only of the physical things. There can be several…
Q: What are three areas of personal selling in which ethical and legal issues are more likely to arise?
A: Personal selling facilitates a detailed explanation of the particular product. This benefit is…
Assume there are two companies in the region, A and B. You currently work for Company B. Both companies service the entire market and have a combined market share of 100%. At the start of the period, A and B split the market evenly with 50% share each. However, A has adopted a new customer retention tool and has projected the following switching matrix.
TO
FROM | A | B |
---|---|---|
A | 0.8 | 0.2 |
B | 0.3 | 0.7 |
1- What is the projected Market Share for Company A next period?
Step by step
Solved in 2 steps
- Suppose you are a Marketing Manager of a 5-star Hotel located in Baguio City, Philippines. You are tasked to perform a SWOT analysis to know what are factors expected to affect the company's operations. Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company. Answer: S. If the situation refers to a Strength W. If the situation refers to a Weakness O. If the situation refers to an Opportunity T. If the situation refers to a Threat ___1. Excellent staff who are highly trained and very customer attentive. ___2. Business taxes will increase by 3% next year. ___3. The present promotional activities have a great appeal to customers. ___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments. ___5. Sometimes overlook financial issuances of check and deposited cash. ___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable…After flying with United Airlines, passengers were asked to record their perceptions regarding their experience pertaining to each of the decision-making criteria. The results are displayed in Table form below (expectation scores were obtained from the original multi- attribute matrix. Given this information, determine the size and direction of the service gap and whether customers were dissatisfied, satisfied, or delighted. Decision- Making Criteria Price Flight Schedule Destination Baggage Fees Leg Room In-Flight Entertainment Options Timeliness United Airlines Perceptions 8 8 10 7 7 8 9 United Airlines Expectations 8 9 10 8 8 7 7Read the following and Answer the questions that follow: One of the reasons’ companies develop Web sites is to attract more customers. The types of attractors that found are as follows: The entertainment park; the archive; exclusive sponsorship; the town hall; the club; the gift shop; the freeway intersections or portals; and the customer service centre. It has been established that all these types of attractors are very important for any company. Required: a) Discuss any three (3) types of attractors and where possible give examples to show how these attractors operate and assist business to achieve their goals. b) Service is often differentiated from products, and the four (4) distinct service features that distinguishes service from products are: intangibility; simultaneity; heterogeneity; and perishability. Evaluate the four (4) features that differentiates service from product.
- Use Michael Porter’s 5 forces to analyse competition on a local, regional and international level for Korean & Japan Airlines. Words limit ( 500-700)The following table lists your company's sales during the last four years. Year 1 Year 2 Year 3 Year 4 Sales 101 109 104 121 a. Using Excel, estimate the linear trend equation, S = a + b*t. b. Save the Excel file and upload to Blackboard. Attach File Browse Local FilesXYZ work in a small electric business in Basrah city. He had a sunshine controller device. He had to decide how to market his idea, and in the short term, his options could be summarised as selling the device locally, selling nationally through a website, entering a partnership with an existing company or selling the patent. His returns depended on demand, which he described as high, medium, or low. Using this simple model, he developed the matrix of potential annual gains shown below: Options Demand High Medium Low Market locally 60 90 45 Use website 23 90 78 Partnership 12 25 89 Sell patent 30 30 30 Identify the decision taken under the following approaches: (1) Equal probability (2) Regret (3) Hurwicz criterion. Note: The decision maker's degree of Pessimistic (a) is 0.3.
- Choose a company that markets computer products over the Internet (for example, through a web search). In what ways does the company create value? Is it likely to capture much of this value?View Solution: Choose a company that markets computer products over the InterneA company, Martell MisMatch, is comprised of 4 units: Bob's cufflinks, Jennifer's Speakers, Cathy's ChatBox and Evan's Energy Drinks. Match the following SBU situations with the appropriate cell in the Boston Consulting Grid (BCG). Use each answer only once. Bob's cufflinks: slow market growth with #1 market share Jennifer's speakers: slow industry growth, low market share/cash flow Cathy's ChatBox: fast industry & growing, relative market share 1 [Choose ] [Choose ] [Choose ] [Choose ]Discuss in detail a minimum of 10 recommendations for the company Nike, that are viable for antheir continued long-term growth and success.
- The supply chain manager seeks a better way to forecast the demand for door hinges and believes that the demand is related to advertising expenditures. The following are sales and advertising data for the past 5 months: Month Sales (Thousands of Units) Advertising (Thousands of $) 1 264 2.5 2 116 1.3 3 165 1.4 4 101 1.0 5 209 2.0 The company will spend $1,750 next month on advertising for the product. Use linear regression to develop an equation and a forecast for this product.B 8,000 A 4,000 10,000 20,000 Disposable income Figure 1.2 2) Refer to Figure 1.2. The slope of the line between Points A and B is A) 0.4. C) 2.5. B) 1.2. D) indeterminate from this information. ConsumptionI love being a Dad and I intend to capture my daughter’s life on some sort of permanent media. Specifically, I have chosen to use a Panasonic camera and have its film developed at Bryan Photo Studio. My choices to use the Panasonic camera and Picture Perfect Photo Studio represent choices based on: a.Need b.Demand c.Affordability d.Want