Attributes (A) —At the top level of this hierarchy, attributes are most recognizable by individuals. Individuals recognize the attributes of a product or system easily. For example, “I like this car, because it is a convertible.” Consequences (C) —In turn, the attributes have consequences for the individual. For example, the convertible makes its driver feel young and free. Each attribute may have one or more consequences for any given individual. Values (V) —Finally, each consequence is linked to a core value of the person’s life. For example, the sense of youth makes that driver feel attractive. The data file is about a health monitor watch. Develop the codes for A, C, and V and create the matrix of A x C and C x V. With an appropriate cut-off frequency, draw a mean-end map.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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  • Attributes (A) —At the top level of this hierarchy, attributes are most recognizable by individuals. Individuals recognize the attributes of a product or system easily. For example, “I like this car, because it is a convertible.”
  • Consequences (C) —In turn, the attributes have consequences for the individual. For example, the convertible makes its driver feel young and free. Each attribute may have one or more consequences for any given individual.
  • Values (V) —Finally, each consequence is linked to a core value of the person’s life. For example, the sense of youth makes that driver feel attractive.

The data file is about a health monitor watch. Develop the codes for A, C, and V and create the matrix of A x C and C x V. With an appropriate cut-off frequency, draw a mean-end map. 

 

 

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