Base on the case study of L.L.Bean, answer the following question.What is L.L.Bean’s strategic aims? Building L.L.BeanStrategic human resource management means formulating and executing human resource policiesand practices that produce the employee competencies and behaviors the company needs to achieveits strategic aims.L.L.Bean illustrates how companies do this. The heart of L.L.Bean's strategy has always been offer-ing great outdoor equipment with outstanding service and expert advice. As its company history said,"L.L.Bean, Inc., quickly established itself as a trusted source for reliable outdoor equipment and expertadvice. The small company grew. Customers spread the word of L.L.Bean's quality and service."81To provide such service, L.L.Bean needs special people as employees, ones whose love of the out-doors helps them deal knowledgably and supportively with the company's customers. To paraphraseits Web site, L.L.Bean is looking for special employees, "innovative professionals with a love for theoutdoors, a commitment to service and a shared excitement for the future."82L.L.Bean's HR policies and practices attract and develop just such employees. For one thing, thecompany knows just who to recruit. It wants passionate, sociable, friendly, outdoors-oriented applicantsand employees.83 To attract and cultivate these sorts of employee competencies and behaviors, thecompany uses multiple interviews to screen out applicants who might not fit in.84 And L.L.Bean offersan outdoors-oriented work environment and competitive pay, and benefits that include outdoor clubs,sporting equipment to borrow, and outdoor courses and tours.85To help encourage great employee service, L.L.Bean also provides a supportive environment. Forexample, when its Web sales for the first time exceeded phone sales several years ago, L.L.Bean closedfour local call centers, but arranged for the 220 employees to work from their homes. And insteadof sending jobs abroad, the company keeps its jobs close to the town where Leon Leonwood Beanstarted his company almost 100 years ago.6 L.L.Bean's managers built the firm's strategy and successaround courteous, expert service. They know that having the right employees is the key to its success,and that it takes the right blend of human resource practices to attract and support such employees.

Every organization would have some aim or goal behind building it and therefore plans, strategies,…

Answered: Base on the case study of L.L.Bean,…

Business

Management

Base on the case study of L.L.Bean, answer the following question. What is L.L.Bean’s strategic aims?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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