Bboeings strategy apperas to focus on its 777 midsize planes ability to fly into smaller non hub airport. Rival European airbus strategy appears to focus on large planes. Compare the advantge and disadvantage of these two strategies

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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Bboeings strategy apperas to focus on its 777 midsize planes ability to fly into smaller non hub airport. Rival European airbus strategy appears to focus on large planes. Compare the advantge and disadvantage of these two strategies

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