Below are the Malaysian franchise businesses that have successfully expanded their business abroad; Berikut adalah perniagaan francais Malaysia yang berjaya mengembangkan perniagaan ke luar negara: i. Marrybrown ii. Nelson's iii. Subway iv. KFC Select one: A. i and ii/i dan ii B. i and iv/ i dan iv C. i and iii/i dan iii D. ii dan iii

Below are the Malaysian franchise businesses that have successfully expanded their business abroad; Berikut adalah perniagaan francais Malaysia yang berjaya mengembangkan perniagaan ke luar negara: i. Marrybrown ii. Nelson's iii. Subway iv. KFC Select one: A. i and ii/i dan ii B. i and iv/ i dan iv C. i and iii/i dan iii D. ii dan iii

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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PONCIANO RETAILING COMPANY: Yesterday Mr. Ponciano Samonte was 25 years old when he organized his business firm, Ponciano Retailing Company. He asked Danny, the younger brother of his high school classmate, to join him in his newly formed business. As the years passed, the firm made good in the grocery retail business. Together, Ponciano and Danny established one branch after another. Within a span of 20 years, 19 branches were established throughout Central Luzon and Cagayan Valley. The total number of employees reached 405 and everyone showed respect to the leadership abilities of the two pioneers. Ponciano and Danny worked in a mutual trust with each other. Ponciano always consulted Danny on several important aspects of running the business. Danny was always busy training personnel on several aspects of managing a branch so there has never been a shortage of managers. Because of his loyalty and ability, Danny was well taken care of by Ponciano. He receives an executive salary that…
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