Brand name products that are bought in foreign markets or goods transshipped from other retailers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section16.2: Picture Perfect: The Success Of Product Placement
Problem 1C
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Brand name products that are bought in foreign markets or goods transshipped from other retailers are called ________________.
a.
Bait and Switch advertising
b.
Gray market goods
c.
Selling against the brand
d.
Price advertising
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