Break-even analysis is an important tool for managing any business, including colleges and universities. Identify 3 areas where break-even analysis might be used at a university. For each area, identify the revenues, fixed costs, and variable costs.
Q: In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in…
A: Advertising Agency An advertising agency is a agency responsible for the creativity or advertisement…
Q: Assess the extent to which different stakeholder groups have needs and objectives in common or that…
A: TESCO-Tesco's goals are to increase revenue, make investments, and sell high-quality goods. And give…
Q: Question 2 2 Analyse the different ways Tesco might attempt to manage the relationship with its…
A: There are many potential advantages to stakeholder management, including:stakeholder commitment to…
Q: Explain the merits and demerits of consumer co- operatives stores .
A: Introduction: Consumer cooperative stores are organizations that are created, controlled, and…
Q: The Opportunity Cost of any choice is: A the direct cost. B the indirect cost. C the foregone…
A: The Opportunity Cost of any choice is: A. the direct cost B. the indirect cost C. the foregone value…
Q: What are the main elements of a marketing plan? Point form answers. A- B I L! ✓- 5 C E 288 00 00 EE…
A: One of the important things an organization does while marketing is known as a marketing plan. The…
Q: s classified as “dogs”
A: The BCG matrix divides the product into four categories. These are a cash cow, star,? And dogs. The…
Q: How do online retail platforms like Shopify enable marketers to change the marketing mix?
A: In e-commerce or internet commerce, business is conducted or dealt with by means of buying and…
Q: Marketing analytics is the fastest growing area of marketing research . Describe how marketing…
A: Introduction: Marketing analytics is the process of monitoring and objectively analyzing marketing…
Q: Write the Promise/Takeaway/Major Proposition/Key Benefit Claim for the creative brief based on the…
A: Positioning is creating an identity in the minds of the target market Companies begin the brand…
Q: When visual aids fail, it is usually because O A. they were inappropriate to the topic. OB. the…
A: Disclaimer: Since you have asked multiple questions, so we will solve the first question for you. If…
Q: The first step in developing an ad campaign is to identify the targetaudience. Why is this the…
A: In the beginning, all marketing strategies begin with three activities. These three activities are…
Q: explain what targeting is and why it has to be done .
A: STP is a concept in marketing that gives a direction for effectively and efficiently serving the…
Q: Sharing some personality helps build common ground and trust and makes it more likely that people…
A: Social media marketing success is not measured only by numbers. Brands may have more followers than…
Q: Which of following is not a way presentational aids enhance speaker confidence? A. They aid in…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: what is lead nurturing?
A: A Lead customer is one such customer who shows some interest in the brand. All the customer lead who…
Q: Evaluate the broad environment, e.g. political, social, legal in Jamaica where OCSIP is located.…
A: Jamaica is the largest and most populous island in the English-speaking Caribbean, home to 2.93…
Q: According to the five step model of the marketing process, which of the following is the final step…
A: Marketing Process is consolidated process which consists of various steps taken by an organization:-…
Q: Explain how the Vodacom consultants could have fixed this issue using the five steps of developing…
A: Marketers enter into the market to provide different types of products and services to the customers…
Q: Automotive industry has been generally considered to be at the maturity stage of the industry life…
A: Introduction, Growth, Maturity, and Decline are the well-known stage of the industry life cycle that…
Q: In this learning activity, we will develop skills related to explaining market segmentation and…
A: Marketing strategy is a process that can enable an organisation to focus its limited resources on…
Q: You have recently been appointed as the executive director responsible for the purchasing function…
A: A company's purchase of materials, supplies, or equipment is the responsibility of a Buyer, or…
Q: social media marketing
A: Wendy's, the world's third largest burger fast food restaurant, has been in business since 1969. It…
Q: SWOT Analysis for WALMART THREATS ONLY - In what ways are the competitors’ products or services…
A: Introduction SWOT analysis is a tool helping the organization understand the company internally and…
Q: What is the answer? Please answer the question. For 2 as well as 3
A: This is a case study questions of so only first three three questions can be answered. Please repost…
Q: Marketing is only about creating value for customers and that is why we do marketing. Select one: O…
A: 1. Marketing is only about creating value for customers and that's why we do marketing. The above…
Q: List the features of direct marketing .
A: Direct marketing is a type of marketing wherein the marketers directly contact with their customers…
Q: At what stage do you think Hertz Europe car rental is in the process of internationalisation?…
A: Internationalization explains coming up with a product in a very means that it's going to be…
Q: 8. Exercises 1. How does filling a product line help the company retain customers? 2. Why do…
A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…
Q: Describe a target segment that might purchase from Velvet Hoop Customs.
A: Note: Answer two is answered as asked. A target market is peimarily a segmented group that is most…
Q: having a good channel partner can be beneficial to marketers. Explain why marketing channel…
A: A channel partner is a company or firm or organization which works with the manufacturer of a…
Q: Explain any two of the three types of product placement. Recommend and justify the product placement…
A: Ans. 1.) Introduction Product placement is a type of local publicizing wherein brands place their…
Q: any company that has recently undertaken diversification into new product markets. What do you feel…
A: strategy is basically set of choices made by the company to do certain things and do avoid others.…
Q: Why is it so difficult for firms to establish a cloud-based platform? What are the possible…
A: A firm has a choice of using a normal traditional method or they can choose a cloud-based platform…
Q: Which products are best suited for a selective distribution strategy and why
A: Every business will create value for customers and will earn profits out of it. There are various…
Q: Goal: Consider the concepts of brand loyalty a familiarity. 1) List one branded product to which you…
A: Marketing helps the company to create customers and brand value. It is the primary activity for any…
Q: Which of the following statements is true about good recruiting efforts? If a disparate impact…
A: (a.) If a disparate impact exists between an employer’s workforce and the relevant labor markets,…
Q: 2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee…
A: Analysis of Starbucks: The company is seeking to continue to grow in sales revenue along with waste…
Q: Happy bought carpets from Carpet World. Carpet World had assured Happy that they would attend to the…
A: A sale of goods or property depicts a transfer or passing of ownership to the buyer. The passing of…
Q: Which following statements are properly inferred? Lowering prices leads to increased sales.…
A: Marketing is the business function that aims at the objective of bringing customers to the business.…
Q: Define what is meant by strategic issues and why are they important in developing a strategic plan?
A: The strategic issue is first and foremost a problem—a question that has to be answered or that is…
Q: Name an example of something illegal that might be done by a company or product line. As a…
A: 1. There are a lot of activities organizations perform in order to be superior in the market as…
Q: Identify cigna accredo pharmacy mission and vision statement.
A: Mission and Vision statement Mission and Vision statements of an organization are a message given to…
Q: explain how ad auctions work at Facebook
A: Whenever the valuable chance to show a promotion to anybody emerges, a bartering is held to pick…
Q: Situation and Company Analysis for WALMART Industry Environment What are the trends in your…
A: Wal-Mart Stores, Inc. (hereafter Wal-Mart) is the world's second-largest corporation. It generates…
Q: Which of the ff. statements is TRUE? a. Customers’ perceptions of value do not change even with new…
A: Economic value is the value an individual places on an economic good based on what they get out of…
Q: ethical and unethical business ethics in marketing intelligence?
A: It is no doubt that it is important to balance ethical as well as unethical business ethics in…
Q: Assume any business idea and identify a business, social or environmental problem that has effects…
A: The business idea is to install solar panels. Many green-minded homeowners want to install solar…
Q: Reflect on the salience of brand strategy followed by M & M globally and identify the brand’s…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: Detailed explanation and steps on how to create effective and ethical direct-mail and e-mail sales…
A: Ans. Introduction Direct email marketing is an organization for email-based crusades in which…
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?Two items are omitted from each of the following three lists of cost of goods sold data from a manufacturing company income statement. Determine the amounts of the missing items, identifying them by letter. Finished goods Inventory,June1 $61,600 $46,200 (e) Cost of goods manufactured 329,000 (c ) 484,800 Cost of finished goods available for sales (a) $260,400 $540,000 Finished goods Inventory ,June30 72,800 61,600 (f) Cost of goods sold (b) (d) $513,600