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Q4) Briefly define and discuss the six steps of the
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- Under what conditions might a firm use multiple forecasting methods?Q2: Compare and contrast the inductive and deductive research approaches.You will prepare a marketing research for the potential of new electric-engine car of TOGG in North Cyprus. For your marketing research you will use primary data. Discuss the primary data decisions of research approach, contact method, sampling plan and research instruments you will use in your research with giving the reason why you have chosen this.
- Name the steps of marketing research.Explain below the research approaches that a company may use to collect the primary data from the market. (You may use any retail company to answer this question) a) Survey research b) Focus group researchResearch Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?