Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engage in marketing? Briefly outline four (4) benefits of marketing to a company?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 1DYMP
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  1. Briefly outline and explain what is your understanding of marketing?
  2. Suggest three (3) reason why companies engage in marketing?
  3. Briefly outline four (4) benefits of marketing to a company?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing