Bubba’s Western Wear is a western hat retailer in Lubbock, Texas. Although Bubba’s carries numerous styles of western hats, each hat has approximately the same price and invoice (purchase) cost, as shown in the following table. Sales personnel receive a commission to encourage them to be more aggressive in their sales efforts. Currently, the Lubbock economy is really humming, and sales growth at Bubba’s has been great. The business is very competitive, however, and Bubba, the owner, has relied on his knowledgeable and courteous staff to attract and retain customers who otherwise might go to other western wear stores. Because of the rapid growth in sales, Bubba is also finding the management of certain aspects of the business more difficult, such as restocking inventory and hiring and training new salespeople. Sales price $ 80.00 Per unit variable expenses Purchase cost 26.50 Sales commissions 28.50 Total per unit variable costs $ 55.00 Total annual fixed expenses Advertising $ 267,500 Rent 233,000 Salaries 369,250 Total fixed expenses $ 869,750 Bubba is considering the elimination of sales commissions completely and increasing salaries by $320,625 annually. What would be the new breakeven point in units? What would be the before-tax income or loss if 36,000 hats are sold with the new salary plan
Bubba’s Western Wear is a western hat retailer in Lubbock, Texas. Although Bubba’s carries numerous styles of western hats, each hat has approximately the same price and invoice (purchase) cost, as shown in the following table. Sales personnel receive a commission to encourage them to be more aggressive in their sales efforts. Currently, the Lubbock economy is really humming, and sales growth at Bubba’s has been great. The business is very competitive, however, and Bubba, the owner, has relied on his knowledgeable and courteous staff to attract and retain customers who otherwise might go to other western wear stores. Because of the rapid growth in sales, Bubba is also finding the management of certain aspects of the business more difficult, such as restocking inventory and hiring and training new salespeople.
| Sales price | $ 80.00 |
|---|---|
| Per unit variable expenses | |
| Purchase cost | 26.50 |
| Sales commissions | 28.50 |
| Total per unit variable costs | $ 55.00 |
| Total annual fixed expenses | |
| Advertising | $ 267,500 |
| Rent | 233,000 |
| Salaries | 369,250 |
| Total fixed expenses | $ 869,750 |
Bubba is considering the elimination of sales commissions completely and increasing salaries by $320,625 annually. What would be the new breakeven point in units? What would be the before-tax income or loss if 36,000 hats are sold with the new salary plan?
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