Businesses struggle with data security practices 43% of C-suite executives and 12% of small business owners (SBOs) have experienced a data breach, according to Shred-it. While businesses are getting better at protecting their customers’ personal and sensitive information, their focus on security training and protocols has declined in the last year. This decline could pose issues for businesses, as 83% of consumers say they prefer to do business with companies who prioritize protecting their physical and digital data. The findings reinforce the need for business owners to have data protection policies in place as threats to data security, both physical (including paper documents, laptop computers or external hard drives) and digital (including malware, ransomware and phishing scams), have outpaced efforts and investments to combat them. The report, which was completed prior to COVID-19, also exposes that more focus is needed around information security in the home, where C-suites and SBOs feel the risk of a data breach is higher. While advancements in technology have allowed businesses to move their information to the cloud, only 7% of C-suites and 18% of SBOs operate in a paperless environment. Businesses still consume vast amounts of paper, dispelling the myth of offices going digital and signalling a need for oversight of physical information and data security. 1.2. According to the scenario results, company owners are advised to have data security policies in place. Discuss in depth the components of the Issue Specific Security Policy (ISSP) and relate the policy to the scenario.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Businesses struggle with data security practices
43% of C-suite executives and 12% of small business owners (SBOs) have experienced a data breach,
according to Shred-it.
While businesses are getting better at protecting their customers’ personal and sensitive information,
their focus on security training and protocols has declined in the last year. This decline could pose
issues for businesses, as 83% of consumers say they prefer to do business with companies who
prioritize protecting their physical and digital data.
The findings reinforce the need for business owners to have data protection policies in place as threats
to data security, both physical (including paper documents, laptop computers or external hard drives)
and digital (including malware, ransomware and phishing scams), have outpaced efforts and
investments to combat them.
The report, which was completed prior to COVID-19, also exposes that more focus is needed around
information security in the home, where C-suites and SBOs feel the risk of a data breach is higher.
While advancements in technology have allowed businesses to move their information to the cloud,
only 7% of C-suites and 18% of SBOs operate in a paperless environment. Businesses still consume
vast amounts of paper, dispelling the myth of offices going digital and signalling a need for oversight of
physical information and data security.
1.2. According to the scenario results, company owners are advised to have data security
policies in place. Discuss in depth the components of the Issue Specific Security Policy
(ISSP) and relate the policy to the scenario.
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