Case Study Analysis: Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video SubscribersHow well is Apple positioned to compete in the global streaming market as of mid-2020?What do you see as Apple’s chief competitive weakness, and what can Apple do to correct this weakness?How does Netflix’s competitive strength compare against that of 2–3 streaming rivals you deem most likely to challenge Netflix’s current leadership position as of mid-2020?Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer.Based on your assessment and calculations on Q16, does Netflix have a net competitive advantage over some/all of these rivals?What 2–3 top priority issues does Netflix management need to address?What recommendations would you make to Netflix CEO Reed Hastings? At a minimum, your recommendations should cover what to do about each of the top priority issues identified.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Case Study Analysis: Netflix’s 2020 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers

How well is Apple positioned to compete in the global streaming market as of mid-2020?What do you see as Apple’s chief competitive weakness, and what can Apple do to correct this weakness?
How does Netflix’s competitive strength compare against that of 2–3 streaming rivals you deem most likely to challenge Netflix’s current leadership position as of mid-2020?
Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer.
Based on your assessment and calculations on Q16, does Netflix have a net competitive advantage over some/all of these rivals?
What 2–3 top priority issues does Netflix management need to address?
What recommendations would you make to Netflix CEO Reed Hastings? At a minimum, your recommendations should cover what to do about each of the top priority issues identified.

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