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They are 7 relationship building strategies thats help transform company valuable resource.
1. Communicate regulary
2. Offer incentives to the client
3. Hold special events
4. Build 2-way communication
5. Enhance your customer service
6. Launch multicultural programs
7. Visit the trenches
Step by step
Solved in 2 steps
- 1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?1) Social media has been very active in terms of spreading the word about practically anything and everything. As a budding entrepreneur, how can you take advantage of this trend to churn out potential opportunities? List down potential business opportunities that you see. 2) A contractor of a fast food giant failed to deliver the expected output of an inventory systems upgrade. This resulted in more than 70 branches closing due to inventory problems. It compromised the sales for the month. What do you think were the potential opportunities opened up to other players in the fast food industry?Create an E-commerce Business Plan / Proposal for your E-commerce Business. The proposal contents are as below:a) The business concept / Company Profile. b) What do you plan to sell physical products, digital products, or services? c) Targeted customers d) The Marketing Plan - How do you want sell your products / services? (Facebook? Instagram? Website?) e) Your competitors (2 Competitors) – explain about the competitor’s business. *You can include flow chart, graphs, images and other materials that can support your proposal.
- 9 Need for ________ refers to maintaining positive relationships with others. Select one: a. affiliation b. power c. intimacy d. achievementDirections: Presented in the word pool are relationship marketing terms. Write the best term that describes the given expressions. Tell whetther they are SOCIAL MEDIA, CONTENT MARKETING, CUSTOMER SERVICE, E-MAIL MARKETING AND RELATIONSHIP MARKETING. 7. Uses platforms such as twitter. 8. Direct communication to customer. 9. Meeting all customers' needs. 10. Products specifications.What are the 5 characteristics of effective business communication? Cite an example/situation.
- 1. The Dove Real Beauty campaign focused their research efforts on ascertaining opinions about soap--color, scent, and packaging. Group of answer choices True False 2. Excellence theory is specific to public relations and sets the foundations for strategic efforts: it's about knowing your publics, building relationships, listening, and providing benefit for both the client and those they are trying to reach. Group of answer choices True FalseThese are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media" Vestel's customer relationship management strategy should be examined. For this purpose, academic publications, company webpage and news published in newspapers, magazines and internet resources may be used. The business to be reviewed: 1. How are CRM Applications? 2. How is the CRM System set up and operating? 3. How are the Calculations of Customer Lifetime Value? 4. What are the Activities for Customer Satisfaction and Loyalty? 5. What are the Activities Conducted to Establish Empathic Communication with Customers?
- Several companies are using crowdsourcing as a way for customers to help solve each other’s problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM? (How Social Media Nearly Brought Down United Airlines - Mothersbaugh & Hawkins, 2015 – P.259)For Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.6 of 7 Part B Now think of how you could "sell" the region you chose to a customer at the Time Travel Agency. You will write a short sales pitch, including the text for a travel brochure that encourages someone to visit that region. Check that your sales pitch includes the following: several aspects of the region that would attract a traveler likely dangers the customer might encounter (these may sound like negative traits but they add adventure to your pitch) descriptive wording that highlights the region's physical and cultural attractions fun and engaging writing that will persuade someone to visit the region a good argument with logical reasoning and solid evidence that will convince people to visit the region interesting images of artifacts, monuments, and geographical features Visuals such as photographs, paintings, and illustrations will make your sales pitch more appealing to a potential customer. Use high quality pictures. They shouldn't look fuzzy or grainy. They should be…