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COACH NEW YORK Coach as international brands have been practising a differentiated marketing strategy to attract different market segments. Basically coach customer can be divided into two segments, those who shops in luxury boutique and those who shop in factory outlets. "This strategy may be favoured by lower end segment but its seems inappropriate to upper segment, discuss your opinion.

COACH NEW YORK Coach as international brands have been practising a differentiated marketing strategy to attract different market segments. Basically coach customer can be divided into two segments, those who shops in luxury boutique and those who shop in factory outlets. "This strategy may be favoured by lower end segment but its seems inappropriate to upper segment, discuss your opinion.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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COACH NEW YORK Coach as international brands have been practising a differentiated marketing strategy to attract different market segments. Basically coach customer can be divided into two segments, those who shops in luxury boutique and those who shop in factory outlets. "This strategy may be favoured by lower end segment but its seems inappropriate to upper segment, discuss your opinion.
Transcribed Image Text:COACH NEW YORK Coach as international brands have been practising a differentiated marketing strategy to attract different market segments. Basically coach customer can be divided into two segments, those who shops in luxury boutique and those who shop in factory outlets. "This strategy may be favoured by lower end segment but its seems inappropriate to upper segment, discuss your opinion.
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